Portfolio
The Volkswagen Stroller / Volkswagen
Submitted By Alexis Jabbour
Description
In the brand campaign we showed a mom expecting a stroller to brake automatically, just like the feature in a Volkswagen. One Facebook fan left a comment on the video that sparked a debate and we responded to him by turning his comment into a reality.
Objective
Once you're used to a certain level of quality it's hard going back. To showcase Volkswagen's features we created campaign featuring a family that expected and demanded more in everyday items after getting used to their luxurious VW.
Volkswagen wanted us to create an online piece of branded content that was an extension of the brand campaign 'You expect more when you drive Volkswagen.'
Technical Challenge
Magic Bullet Amsterdam had to emulate emulate 'adaptive cruise control' and 'automatic breaking' on a stroller and built it to surprise Timo and for a shoot in public.
Client
Volkswagen
Agency
ACHTUNG! McGarrybowen Amsterdam
www.achtung.nl
Media
Innovative Use of Media
Market
Automotive
Credits
Creative Director
Mervyn ten Dam
Art Director
Alexis Jabbour
Writer
Bert Marissen
Agency Producer
Emily Kroes
Views
1726