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The Volkswagen Stroller / Volkswagen

Submitted By Alexis Jabbour

Description

In the brand campaign we showed a mom expecting a stroller to brake automatically, just like the feature in a Volkswagen. One Facebook fan left a comment on the video that sparked a debate and we responded to him by turning his comment into a reality.

Objective

Once you're used to a certain level of quality it's hard going back. To showcase Volkswagen's features we created campaign featuring a family that expected and demanded more in everyday items after getting used to their luxurious VW.

Volkswagen wanted us to create an online piece of branded content that was an extension of the brand campaign 'You expect more when you drive Volkswagen.'

Technical Challenge

Magic Bullet Amsterdam had to emulate emulate 'adaptive cruise control' and 'automatic breaking' on a stroller and built it to surprise Timo and for a shoot in public.

Client

Volkswagen

Agency

ACHTUNG! McGarrybowen Amsterdam
www.achtung.nl

Media

Innovative Use of Media

Market

Automotive

Credits

Creative Director

Mervyn ten Dam

Art Director

Alexis Jabbour

Writer

Bert Marissen

Agency Producer

Emily Kroes

Views

291

 

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