Into the Frame / Porsche
Submitted By Alexis Jabbour
Reward 'Porsche Classic' owners for coming signing up and visiting the dealership with an activation where owners could drive their 'Porsche Classic' into a unique photo book by David de Jong.
Owners were asked to sign up via their license plate number and choose a dealership. Then, they would would drive to 'Into the Frame' while going to the dealership to pick up their maintenance binder and special edition photograph.
Porsche challenged us to collect all 'Porsche Classic' drivers name and email AND to get them to collect their 'Porsche Maintenance Binder' at their nearest dealership — in the Netherlands.
Creating photography and radar set up during a live activation to capture beautiful photos in locations near dealerships.
Into the Frame
ACHTUNG! McGarrybowen Amsterdam
Innovative Use of Media
Mervyn ten Dam