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Into the Frame / Porsche

Submitted By Alexis Jabbour

Description

Reward 'Porsche Classic' owners for coming signing up and visiting the dealership with an activation where owners could drive their 'Porsche Classic' into a unique photo book by David de Jong.

Owners were asked to sign up via their license plate number and choose a dealership. Then, they would would drive to 'Into the Frame' while going to the dealership to pick up their maintenance binder and special edition photograph.

Objective

Porsche challenged us to collect all 'Porsche Classic' drivers name and email AND to get them to collect their 'Porsche Maintenance Binder' at their nearest dealership — in the Netherlands.

Technical Challenge

Creating photography and radar set up during a live activation to capture beautiful photos in locations near dealerships.

Into the Frame

https://intotheframe.nl/

Client

Porsche

Agency

ACHTUNG! McGarrybowen Amsterdam
www.acthung.nl

Media

Innovative Use of Media

Market

Automotive

Credits

Creative Director

Mervyn ten Dam

Art Director

Alexis Jabbour
Jasper Janssen

Writer

Niklas Kristensen

Designer

Studio Kraftwerk

Views

54

 

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