Brush Button / Philips
Submitted By Alexis Jabbour
The brush button is a personal assistant and app that you connect to once and that lives on your bathroom mirror. Each time you brush it updates you on your chosen topics and helping to remind you to brush for the full 2 minutes.
Philips wanted adults to be more aware of dental health routines and challenged us to help adults brush their teeth for 2 full minutes with the help of a mobile solution. People don’t brush their teeth for the recommended two minutes, and that is because when brushing your teeth two minutes can seem like a long time.
This was an extremely technical project as we had to develop an application and product that was sleek and functional. We collaborated with Google Zoo and Studio Sophisti to research the target and problem and develop multiple prototypes. We also tested the prototypes among a large focus group and the product was eventually taken into internal production within Philips.
ACHTUNG! McGarrybowen Amsterdam
Health and Pharmaceutical Products
Roy van Dyke