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Brush Button / Philips

Submitted By Alexis Jabbour

Description

The brush button is a personal assistant and app that you connect to once and that lives on your bathroom mirror. Each time you brush it updates you on your chosen topics and helping to remind you to brush for the full 2 minutes.

Objective

Philips wanted adults to be more aware of dental health routines and challenged us to help adults brush their teeth for 2 full minutes with the help of a mobile solution. People don’t brush their teeth for the recommended two minutes, and that is because when brushing your teeth two minutes can seem like a long time.

Technical Challenge

This was an extremely technical project as we had to develop an application and product that was sleek and functional. We collaborated with Google Zoo and Studio Sophisti to research the target and problem and develop multiple prototypes. We also tested the prototypes among a large focus group and the product was eventually taken into internal production within Philips.

Client

Philips

Agency

ACHTUNG! McGarrybowen Amsterdam
www.achtung.nl

Media

Design

Market

Health and Pharmaceutical Products

Credits

Creative Director

Niels Straatsma

Art Director

Alexis Jabbour

Writer

Bert Marissen

Designer

Roy van Dyke

Agency Producer

Annabelle Klop

Views

18

 

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