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Capture the Wow of Now / Sony

Submitted By Alexis Jabbour

Description

Celebrate people who live fast doing whatever they do best, every single day. The campaign consisted of two branded content films, a campaign landing page, and an Instagram photo content.

Objective

Introduce the new Sony Xperia XZ that can capture all the amazingly and fast things that happen everyday - without blur - in an online campaign.

Technical Challenge

We had to make a mobile camera phone stand out amongst the competition by making is relatable yet entertaining. We are responsible for the campaign and film concept and Dentsu Japan is responsible for technicalities and production.

Capture the Wow of Now

https://www.sonymobile.com/...

Client

Sony

Agency

ACHTUNG! McGarrybowen Amsterdam
www.achtung.nl

Media

Integrated Branding

Market

Technology

Credits

Creative Director

Mark Muller
Niels Straatsma

Art Director

Alexis Jabbour

Writer

Bert Marissen

Views

16

 

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