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The Missing Piece: Tesla Powerwall Launch / Tesla

Submitted By Jennifer Kasick

Description

https://www.tesla.com/videos/tesla-reveals-powerwall

Event location: Tesla Design Studio- Hawthorne, CA

Objective: Design a launch event for Tesla to unveil their new home and commercial batteries to a crowd of 1,200 attendees.

Objective

Tesla's Design Studio was the perfect location for this large-scale, invite only event. Inside a ~25,000 sqft airplane hangar, the open-spaced Design Studio's raw concrete floor and high arched ceilings made for an ideal backdrop to this world-changing announcement by Tesla Co-Founder Elon Musk. Musk's announcement was quoted as "the best tech keynote I've ever seen" by The Verge.com. Meticulously placed lighting and contemporary furniture set the mood, while a 95' long white gallery wall displayed the newly-unveiled Powerwall batteries.

Technical Challenge

Tesla is notorious for their last minute surprises, but this only makes their events that much more suspenseful. Our main challenge was meeting Elon Musk's expectations in such a short period of time with limited knowledge of what exactly the launch would reveal.

The Missing Piece: Tesla Powerwall Launch

https://www.tesla.com/video...

Client

Tesla

Agency

George P Johnson
https://www.gpj.com/

Media

Design

Market

Automotive

Credits

Creative Director

Jennifer Kasick

Designer

Jennifer Kasick

Illustrator

Jennifer Kasick
Ed Cook

Agency Producer

Spinifex Group

Photographer

Jeff Granbery

Views

8

 

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