Hyundai NCAA College Football Tour / Hyundai
Submitted By Jennifer Kasick
Objective: Create a mobile tour activation space for 16 College Football games, featuring 15 teams around the country to build brand awareness and acceptance among a younger audience.
Execution: Three different kits were designed for three different sized events: A pop-up tent, a trailer truck with awning, and a large inflatable structure. Each activation had trivia games and football and bean bag tosses, complete with home team logos and colors.
Jack Morton Worldwide