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Hyundai NCAA College Football Tour / Hyundai

Submitted By Jennifer Kasick

Description

Objective: Create a mobile tour activation space for 16 College Football games, featuring 15 teams around the country to build brand awareness and acceptance among a younger audience.

Objective

Execution: Three different kits were designed for three different sized events: A pop-up tent, a trailer truck with awning, and a large inflatable structure. Each activation had trivia games and football and bean bag tosses, complete with home team logos and colors.

Client

Hyundai

Agency

Jack Morton Worldwide
http://www.jackmorton.com/

Media

Outdoor

Market

Automotive

Credits

Creative Director

Julien LeBas
Jaime Cabrera

Views

9

 

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