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Moving Day / Apartments.com

Submitted By Erin Costello

Description


This 60-second Super Bowl commercial features Jeff Goldblum seated at a piano being pulled up alongside an apartment building while singing the theme song to the classic television show The Jeffersons, "Movin' on Up." Once he reaches the "deluxe apartment in the sky," he's greeted by a re-imagined George (Washington) and Weezy (Lil' Wayne). We also made 3 teasers that aired prior to the Super Bowl to create buzz and a social conversation in anticipation of the release of the actual spot.

Objective

Apartments.com isn’t the typical Super Bowl advertiser of soda, beer, or chips. We were given a chance to represent the apartments category on the world stage. Whether it’s finding an apartment or advertising on the Super Bowl, Apartments.com is changing the game. No one – not the press, the public, or landlords – could stop talking about us; resulting in: earned media, social media buzz, brand awareness and site visits.

Technical Challenge

This spot started as 101298213 (rough guesstimate) different pieces that were assembled during post.

Client

Apartments.com

Agency

RPA
www.RPA.com

Media

Television

Market

Consumer Services

Credits

Art Director

Erin Costello

Writer

Andrew Hajjar

Creative Director

Hobart Birmingham
Perrin Anderson
Pat Mendelson
Joe Barratelli

Views

5

 

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