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Butterfinger Rehab / Butterfinger (Nestle)
Submitted By Erin Costello
Description
This spot aired on the 2014 Super Bowl. “Peanut Butter” and “Chocolate” are featured as a married couple with relationship problems. Their therapist suggests adding something new and unexpected to their lives – Butterfinger. It’s intended purpose was to introduce a new product, the Butterfinger Peanut Butter Cup.
Objective
To create interest and buzz around a brand new Butterfinger product. The Butterfinger Peanut Butter Cup.
Technical Challenge
This spot was produced for only $350k total.
Credits
Art Director
Erin Costello
Writer
Lori Jones
Views
415