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Butterfinger Rehab / Butterfinger (Nestle)

Submitted By Erin Costello

Description

This spot aired on the 2014 Super Bowl. “Peanut Butter” and “Chocolate” are featured as a married couple with relationship problems. Their therapist suggests adding something new and unexpected to their lives – Butterfinger. It’s intended purpose was to introduce a new product, the Butterfinger Peanut Butter Cup.

Objective

To create interest and buzz around a brand new Butterfinger product. The Butterfinger Peanut Butter Cup.

Technical Challenge

This spot was produced for only $350k total.

Client

Butterfinger (Nestle)

Agency

RPA
www.rpa.com

Media

Television

Market

Food

Credits

Art Director

Erin Costello

Writer

Lori Jones

Views

31

 

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