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Tesla Global Kit Display / Tesla

Submitted By Jennifer Kasick

Description

Event locations:
Detroit, MI
Geneva, Switzerland
Shanghai, China
Frankfurt, Germany

Objective: Create a new global look for Tesla to be unveiled at the North American International Auto Show that reflects Tesla's start-up mentality maturing to a confident disruptor.

Objective

Execution: Tesla is premium. They have shifted from bright reds and glossy whites to an edgier look subdued in metal grays and blacks, with hints of fine white glass. By placing the main vehicle in the center of the booth below an illuminated white beacon, the Model S was presented as the jewel of the auto show.

Client

Tesla

Agency

George P Johnson
https://www.gpj.com/

Media

Design

Market

Automotive

Credits

Creative Director

Jennifer Kasick
Joel McCall

Designer

Jennifer Kasick
Chris Lambert

Photographer

Kathryn Rapier

Views

9

 

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