Portfolio

Nissan Global Kit Experience / Nissan

Submitted By Jennifer Kasick

Description

Event locations:
Detroit, MI
Moscow, Russia
Sao Paulo, Brazil
Tokyo, Japan
Bangkok, Thailand
Johannesburg, South Africa

Objective: Create an ultra-sensory, engaging experience for the Nissan Global Kit that resets consumer expectation of the Nissan brand and its products.

Objective

Execution: To connect the two bookend stories of Nissan, Zero Emissions and Performance, GPJ designed an iconic architectural beacon called "the halo", derived from airstream blades created in automotive wind-tunnel testing. The halo stands nearly 40 feet in the air, completely self-supported as an enormous cantilevered arch complete with a LED screen backdrop. The halo sets the boundaries for a tiered, amphitheater-like setting within the space that allows for a more intimate experience with the feature stage's hero cars and their audience.

Technical Challenge

Many engineers told us the halo could not be self-supported and rigging from the ceiling was the only way to see our vision come to life. With much dedication and hard effort, our collaboration with Ramboll Group brought this concept to fruition:

"Our team provided structural engineering and computational modelling services, helping to realise the concept design with GPJ and deliver the final Halo structure alongside fabricators Prolyte and Brilliant Stages. Detroit was the first destination for the Halo concept, which began its journey across North America, Europe and Asia in early 2013."

Client

Nissan

Agency

George P Johnson

Media

Design

Market

Automotive

Credits

Designer

Jennifer Kasick

Creative Director

Edmund Sorrell
Joel McCall

Art Director

Sean Christopher

Photographer

Jeff Granbery
Kathryn Rapier

Production Company

Spnifex Group

Content Strategist

Natalie Jamison

Views

3

 

Share To

Other Work

Follow Us