Tesla at Goodwood Festival of Speed / Tesla
Submitted By Jennifer Kasick
Event location: West Sussex, England
Objective: Create an environment to showcase Tesla vehicles at the annual Goodwood Festival of Speed which draws a crowd of about 100,000 attendees over the course of three days.
Execution: GPJ proposed a very clean design solution that allowed the vehicles to be acutely highlighted in the wealthy, high-end market. Tesla product messaging and beauty shots lined the interior of the space, drawing the customer in towards the sales-driven area. Here they configured their very own Tesla and completed the transaction instantaneously, the main goal of any Tesla experiential event.
George P Johnson