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Tesla at Goodwood Festival of Speed / Tesla

Submitted By Jennifer Kasick

Description

Event location: West Sussex, England

Objective: Create an environment to showcase Tesla vehicles at the annual Goodwood Festival of Speed which draws a crowd of about 100,000 attendees over the course of three days.

Objective

Execution: GPJ proposed a very clean design solution that allowed the vehicles to be acutely highlighted in the wealthy, high-end market. Tesla product messaging and beauty shots lined the interior of the space, drawing the customer in towards the sales-driven area. Here they configured their very own Tesla and completed the transaction instantaneously, the main goal of any Tesla experiential event.

Client

Tesla

Agency

George P Johnson
https://www.gpj.com/

Media

Outdoor

Market

Automotive

Credits

Creative Director

Jennifer Kasick

Designer

Marc Schulte
Jennifer Kasick

Views

2

 

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