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eos Shave Campaign Redesign / eos

Submitted By Anastasia Garcia

Description

To break through the clutter of disingenuous shaving commercials, we created eye-catching sophisticated illustration design through short form video and digital banners driving to purchase on a newly-designed product website.

Objective

eos added shaving cream to its minimalist, premium product line. Our challenge was to align the sentiment for eos lip products with the category-changing new shaving cream by creating a campaign driven by audience insights discovered through social listening tools.

Technical Challenge

We worked with illustrator Mike Perry, known for his work on breakthrough female comedy hit, Broad City. The updated, modern design was applied through short form video and digital banners and a newly-designed product website.

eos Shave Campaign Redesign

https://evolutionofsmooth.c...

Client

eos

Agency

TBWA\Chiat\Day NY
tbwachiatdayny.com

Media

Design

Market

Consumer Packaged Goods

Credits

Creative Director

Brent Singer
Michelle Spivak

Art Director

Anastasia Garcia
Liz Agans

Writer

Laura Vancil
Marie Strycharz

Views

11

 

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