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M&Ms / Mars

Submitted By Jonathan Main

Description

A stubborn grandpa turns down new Caramel M&Ms to stick to his own, outdated caramels.

Objective

This spot helped launch Caramel M&Ms—a new product our client called the “biggest flavor innovation in brand history.” The challenge was to make caramel relevant to Millennials, who see caramel as an old, stodgy candy you’d probably find in grandpa’s trouser pockets. Caramel M&Ms were the youthful alternative to a candy that had been stuck in its ways for decades.

Client

Mars

Agency

Nickelodeon Creative Advertising

Media

Television

Market

Consumer Packaged Goods

Credits

Writer

Jonathan Main

Art Director

Jacqueline Sendgikoski

Agency Producer

Catherine Crowe

Production Company

Honor Society

Views

20

 

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