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Common Core Homework Help Desk / Bill and Melinda Gates Foundation

Submitted By Jonathan Main

Description

This PSA reminded parents about Common Core’s altruistic roots and launched HomeworkHelpDesk.org, a site that aggregated teaching tools for parents, including videos, worksheets and a live chat where they could get one-on-one support from a teacher trained in Common Core concepts.

Objective

Common Core had become a political hot potato with parents, teachers and politicians. But lost in all the name-calling was a valid issue that parents faced with the standards: with kids learning entirely new concepts in math, parents couldn’t help their kids with homework.

Our PSA launched HomeworkHelpDesk.org, a site that aggregated teaching tools for parents, including videos, worksheets and a live chat where they could get one-on-one support from a teacher trained in Common Core concepts. The goal was to bring productive solutions to the vicious debate. Instead of digging in our heels, we validated the concerns of Common Core opponents and reached out with a way to help.

Client

Bill and Melinda Gates Foundation

Agency

Nickelodeon Creative Advertising

Media

Interactive

Market

Non-Profit

Credits

Writer

Jonathan Main

Art Director

Eric Van Skyhawk

Agency Producer

Hafeez Saheed

Creative Director

Justin Kovics

Production Company

Radical Media

Views

16

 

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