Portfolio
Make Safe Happen / Nationwide
Submitted By Jonathan Main
Description
Nickelodeon stars Ben Flores Jr. and SpongeBob SquarePants deliver safety messages to kids.
Objective
Nationwide wanted to bring their “Make Safe Happen” campaign directly to kids. Their goal was to reduce accidental injuries as the number one cause of childhood deaths, but scare tactics were off the table with our young audience. We had to deliver actionable safety tips with a humor that kids could relate to. So we relied on the power of animation and Nickelodeon’s biggest stasr to lighten the message.
Client
Nationwide
Agency
Nickelodeon Creative Advertising
Media
Television
Market
Financial Services
Credits
Writer
Jonathan Main
Art Director
Eric Van Skyhawk
Agency Producer
Adrienne Torrisi
Production Company
House Special
Views
44
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