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Make Safe Happen / Nationwide

Submitted By Jonathan Main

Description

Nickelodeon stars Ben Flores Jr. and SpongeBob SquarePants deliver safety messages to kids.

Objective

Nationwide wanted to bring their “Make Safe Happen” campaign directly to kids. Their goal was to reduce accidental injuries as the number one cause of childhood deaths, but scare tactics were off the table with our young audience. We had to deliver actionable safety tips with a humor that kids could relate to. So we relied on the power of animation and Nickelodeon’s biggest stasr to lighten the message.

Client

Nationwide

Agency

Nickelodeon Creative Advertising

Media

Television

Market

Financial Services

Credits

Writer

Jonathan Main

Art Director

Eric Van Skyhawk

Agency Producer

Adrienne Torrisi

Production Company

House Special

Views

13

 

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