Portfolio

Love, Leftovers / Reynold's Wrap

Submitted By Sam Hoffman

Description

Print ads for Reynold's Wrap foil.

Objective

Reynold’s Wrap is in constant competition with tupperware, plastic wrap, and off-brand foil. We created a campaign that rejuvenates the brand in the eyes of younger consumers who are willing to pay a higher price for the perceived higher quality. Reynold's Wrap reminds you that there’s one true way to treat your leftovers. Wrap them in love and they’ll love you back.

Technical Challenge

Writing calligraphy on aluminum foil and capturing it legibly with the low light was a challenge.

Client

Reynold's Wrap

Media

Print

Market

Consumer Packaged Goods

Credits

Writer

Sam Hoffman

Art Director

Reema Kakaday

Views

33

 

Share To

Follow Us