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As strong as the place it’s from / New City

Submitted By Arnold Worldwide

Description

New City Brewery is in a small, working class town in Western Mass - a place where things are still made by craftspeople, and by hand. This also holds true for New City Brewery. Their beers are made with all-natural ingredients, and they’re made strong. We looked to bring this integrity of craft to our ads as well. And because New City Brewery takes a lot of pride in where they are from, we celebrate their brewery with the tagline: "As strong as the place it’s from."

Objective

These Posters are designed to help New City Brewery with their distribution partners from Whole Foods to bars throughout Massachusetts and New York.

Technical Challenge

By making these ads by hand, we set out to make our marketing with same integrity as New City Brewery makes their own product.

Client

New City

Agency

Arnold Worldwide
www.arn.com

Media

Outdoor

Market

Alcoholic Beverages

Credits

Creative Director

David Register
Dylan Bernd

Art Director

Sophie London

Designer

Britney Drotleff

Writer

Tim Cahill
David Register

Views

21

 

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