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4Star City Project / Chicago Coalition For The Homeless

Submitted By Matt Sullivan

Description

The 4Star City Project plays on Chicago's highly popular 4-star flag. Each execution notes Chicago’s reputation for hospitality and proclaims: “Let’s make Chicago a 4-star city for everyone.” The call to action urges donations to the Chicago Coalition for the Homeless, which is dedicated to preventing and ending homelessness

Objective

Launching during national Homeless Awareness Week (November 11-19), the integrated campaign was designed to increase awareness and donations.

Technical Challenge

The capture the authentic lives of Chicago's homeless, the campaign was shot in late December of last year in Chicago's notorious cold weather.

Client

Chicago Coalition For The Homeless

Agency

MARC USA
marcusa.com

Media

Integrated Branding

Market

Non-Profit

Credits

Creative Director

Joe Burke
Matt Sullivan

Writer

Andy Hall
Matt Horton

Art Director

Carly Neville

Agency Producer

Snake Roth
Val Bonner

Director

Robert Stockwell

Editor

Dianne Lee

Production Company

Cinema Libertad

Account Executive

Stephane Auriol

Views

4

 

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