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The Walk / TIEM

Submitted By Arnold Worldwide

Description

TIEM is an apparel company that specializes in cycling shoes for spin class with one very unique selling point: Besides the fact that they don’t look horrible, you can walk normally in them. Unlike every other cycling shoe, the clip is built into the TIEM sole.

Objective

Give TIEM a TV commercial and online video that will help set them apart from every other spin class shoe out there.

Technical Challenge

Partnering with TruthBullet, our aim was to show the aggressive performance aspect of the shoe, while also being playful - not taking ourself too seriously in a category that takes itself very seriously.

Client

TIEM

Agency

Arnold Worldwide
www.arn.com

Media

Television

Market

Sports & Fitness

Credits

Creative Director

David Register
Dylan Bernd

Writer

Tim Cahill

Art Director

Alexander Vorrilas

Director

TruthBullet

Music & Sound

Shindig Music+Sound

Editor

Bug Editorial

Views

103

 

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