Portfolio

Poverty isn't always easy to see / The Salvation Army Canada

Submitted By Perle Arteta

Description

In radio, we wanted to reveal that more Canadians are struggling with poverty this holiday season than you think. So, we created a series of fake radio ads for small businesses that exposed the all too common struggles for millions of working poor.

Objective

Increase donations during the holiday season.

Client

The Salvation Army Canada

Media

Radio

Market

Non-Profit

Credits

Agency Producer

Vanessa Birze

Art Director

Perle Arteta

Writer

Sara Radovanovich

Creative Director

James Ansley
Joel Arbez

Music & Sound

VaporRMW

Views

80

 

Share To

Other Work

Follow Us