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Poverty isn't always easy to see / The Salvation Army Canada
Submitted By Perle Arteta
Description
In radio, we wanted to reveal that more Canadians are struggling with poverty this holiday season than you think. So, we created a series of fake radio ads for small businesses that exposed the all too common struggles for millions of working poor.
Objective
Increase donations during the holiday season.
Credits
Agency Producer
Vanessa Birze
Art Director
Perle Arteta
Writer
Sara Radovanovich
Creative Director
James Ansley
Joel Arbez
Music & Sound
VaporRMW
Views
547