Making the Best of Everyday / Regional Hospice and Palliative Care
Submitted By Stacy Diaz
The ads contain messages that are informative, but also warm and very relatable. All are animated, which sometimes makes difficult subjects more approachable.
The primary objective for Regional Hospice and Palliative Care's ad campaign is to motivate discussion and begin to look at the end of life in a different, more meaningful way. End of like is a part of life that impacts all of us, and deciding how to best deal with it for ourselves, our parents, spouses, or even our children can help relieve some of the stress and guilt that is as inevitable as death itself. The series of three ads feature a realistic, holistic, unexpected, even humorous approach to the difficult topic of end of life and the importance of dignified hospice care.
Regional Hospice and Palliative Care
JJ Sedelmaier Productions