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3DLS / Sonnet Insurance

Submitted By Thomas Soto

Description

Sonnet has partnered with three world-renowned sisters: Justine, Chloé and Maxime Dufour-Lapointe (3SDL) to win the hearts of Quebeckers. The three sisters answer the same questions simultaneously and complete the answer of their sisters. Optimism is the "mantra" of Justine, Chloé and Maxime Dufour-Lapointe and Sonnet is proud to introduce girls in "The eye of the camera".

Objective

We needed to develop a dynamic, positive, entertaining and engaging content marketing strategy with videos of the DL Sisters. The objective was to establish a bond of trust and credibility with the target by partnering with Quebec athletes to acquire market share in Quebec with a customer-centric approach.

Technical Challenge

We needed to create two videos for four different themes in English and in French for a grand total of sixteen videos and we only had a day to shoot.
We also had to include a photoshoot within the shoot.

Client

Sonnet Insurance

Agency

KBS Canada
agencekbs.ca

Media

Television

Market

Insurance

Credits

Director

Thomas Soto

Creative Director

Catherine Savard

Agency Producer

Marie-Claude Langlois

Account Executive

Aïcha Diallo

Writer

Harold Beaulieu, Catherine Savard, Marie-Laurence Grenier-Trempe, Hugo Cournoyer, Thomas Soto

Art Director

Étienne Béland

Photographer

Étienne Béland

Producer

Marie-Christine Toupin

Production Company

Roméo & Fils

Views

34

 

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