Respect Adds Up / Santander
Submitted By Arnold Worldwide
Santander Bank wanted to bring respect bank to banking. They recognized that how a bank treats it’s customers and their money in every interaction is critical, no matter the size of their bank account. This new integrated campaign, “Respect Adds Up,” shows they are committed to creating respectful products and services.
Santander Bank was looking to attract new customers who want to be treated respectfully. They also wanted to show their current customers that they respect their time and money.