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Mom's Juice / American Juice Company

Submitted By james klopp

Description

American Juice Company creates all-natural cocktail mixers. This is a relatively unknown company and my partner and I wanted the ad to be both attention grabbing and directed specific market, which was young moms who are constantly running around working out, cooking, going to soccer practice, etc. These moms are constantly doing something, and we wanted to get the the truth of the matter, which is that all moms have their fantasies, and thanks to American Juice Companies easy, delicious mixers moms can have this wonderful indulgent after a long day. This was a group project. Our professor told us to choose a company or product and work with a partner to complete three ads.

Objective

Grab people's attention and want them to know what this ad could possibly be for. Furthermore, I wanted to feel like the ad is a piece of art that viewers would want to hang up on their walls.

Technical Challenge

Finding the perfect amount of naughty mixed with fun, to appeal to mom's fantasies.

Client

American Juice Company

Media

Print

Market

Alcoholic Beverages

Credits

Writer

Dyala Ashfour

Views

49

 

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