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Ungilletted / Gillette

Submitted By Sujin Kang

Description

The concept is "unGilletted", carrying the mentioned message. It is shown as three printed drawings: the only furry sheep among many sheep with no fur, the only monk with shaggy hair among many monks who should remove their hair completely, and only one bearded camel surrounded by many shaved camels.

Objective

With Gillette's attribute of elaboration, it is designed to deliver the message that "Gillette leaves nothing." The target audience is men that have used razors to trim their hair neatly. It shows interesting situations where they should not leave their hairs hilariously, inducing them to buy and use the Gillette razors.

Client

Gillette

Media

Print

Market

Cosmetics & Toiletries

Credits

Account Executive

Sujin Kang, Sueon Kim

Writer

Jonghwi Kim, Seokjoo Lee

Art Director

Seokjoo Lee

Views

43

 

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