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Latino nuts / Fisher Nuts

Submitted By UNO Branding

Description

Packaging (and branding) for a line of five Latino-authentic nut flavors.

Purpose: Introduce bold, new, Latino-authentic nut flavors/textures to appeal to U.S. Latinos.

Solution: Create designs for varying levels of U.S. Latino acculturation, while also including a modern

version with universal, mass market appeal. Packages are color coded according to respective

fruit flavors – in bold, bright hues signifying the product’s spicy twist. The “nut character” illustration promotes

the product in an audience-neutral, light-hearted/joyous manner.

Outcome: The product is currently distributed in specified U.S. Latino markets. The modern, universal-appeal

package design was recommended due to its broad appeal to Latinos and Americans.

Client

Fisher Nuts

Agency

UNO Branding
http://unobranding.com/

Media

Design

Market

Consumer Packaged Goods

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