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Chicken and Bench / Johnson & Johnson (Safe Kids USA)

Submitted By Juan Carlos Gutierrez Zorrilla Delgado Monroy, etc

Description

As part of the Media Value Added program we extend to our partner Johnson & Johnson, we team up with their Non-Profit, Safe Kids USA, to help create social change.

Objective

To promote child safety.

Technical Challenge

As the Kid and Family experts, we understand the importance of the delicate and thoughtful approach we must employ when talking to kids about safety. While there are many federal laws and guidelines in place to protect them, at Nickelodeon, we take to heart our corporate mission of putting kids first, particularly when it comes to this message. Go out of bounds, and one can create irreparable emotional damage to little ones.

Client

Johnson & Johnson (Safe Kids USA)

Agency

Nickelodeon Creative Advertising
www.nickcreativeadvertising...

Media

Television

Market

Corporate Social Responsibility

Credits

Creative Director

Pete Johnson

Writer

Jared Elliott

Art Director

Juan Carlos Gutierrez Zorrilla Delgado Monroy, Etc

Producer

Dave Deluca

Production Company

Tool of North America (Chicken), and Biscuit Films (Bench)

Director

Harry Cocciolo (Chicken) and Russ Lamoureux (Bench)

Views

64

 

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