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Family Table / Family Time / Campbell's, Hidden Valley, Stove Top and Popeyes

Submitted By Juan Carlos 'Wasabi Gutierrez Zorrilla Delgado Monroy, etc

Description

Value added content created for our advertising partners to air on Nickelodeon and Nick@Nite.

Objective

Every advertising partner in our Network receives a value added proposition for their media investment. That proposition could be a custom marketing program with objectives and strategies that varied depending on the type of challenges facing our clients.

Having worked on a variety of CPG food brands over the years, on the agency side and now at Nick, we knew several of our advertising partners in the Network tended to navigate in similar business strategies. Therefore, we saw this as an opportunity to create custom programs/franchise campaigns to help our partners gain further fandom with our audiences.

So we created Family Table/Family Time, now on it's 10th year running.

Client

Campbell's, Hidden Valley, Stove Top and Popeyes

Agency

Nickelodeon Creative Advertising
www.nickcreativeadvertising...

Media

Television

Market

Consumer Packaged Goods

Credits

Writer

Jared Elliott (Movable Feast and Giggles), Tom Vullo (Mimes) and Jonathan Main (Synesthesia).

Art Director

Juan Carlos Gutierrez Zorrilla Delgado Monroy, Etc (Moveable Feast and Giggles), Jon Lease (Mimes) and Eric Van Skyhawk (Synesthesia)

Director

David Jellison (Movable Feast and Giggles), Dave Mehar (Mimes) and Matt Puccini (Synesthesia)

Production Company

Accomplice Media (Movable Feast and Giggles), Decopauge (Synesthesia) and Bodega Studios (Mimes)

Creative Director

Pete Johnson

Producer

Katie Gillies (Movable Feast & Synesthesia). Hafeez Saheed (Giggles) and Rick Vizzi (Mimes)

Views

975

 

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