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Play-Doh /

Submitted By Stephany de Jongh

Description

There’s a running assumption that children who invent imaginary friends might be lonely or have social problems. In fact, research shows that those children tend to be less shy, and they help to create coping strategies and social skills that can last well into adulthood.

Reggie, Daisy, Simon, and Alan are best friends created out of the imagination of Play-Doh to encourage children to create their own imaginary friends and more.

Client

Media

Integrated Branding

Market

Games / Toys

Credits

Art Director

Stephany de Jongh

Views

7

 

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