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Boxes / Uber APAC

Submitted By Rikke Jacobsen

Description

Uber wanted to start a conversation about the absurdity of traffic. And of course improve their image by addressing their sincere concern for better functioning cities.

The idea is all about recognition (even though we exaggerate a bit in order to make it more spectacular). We have all been there, stuck in traffic. Desperately looking for parking, frustrated and angry and late for a meeting.

In this film for Uber in Asia, we wanted to illustrate how absurd the traffic situation in big cities is. And suggest that ride sharing - rather than one person in every car - could be a part of the solution.

The campaign was launched November 2017.

Objective

Most Asian cities suffer from heavy congestion and parking problems. People waste far more time in traffic than they should. Just to name two examples: the average driver in Manila spends 23 days in traffic every year. And if they don’t improve the situation in Jakarta, the city will come to a complete standstill in five years. Something has to be done.

Client

Uber APAC

Agency

Forsman & Bodenfors
www.fb.se

Media

Television

Market

Tourism & Travel

Credits

Writer

Jacob Nelson

Art Director

John Bergdahl

Account Executive

Alison Arnold
Susanna Fagring
Helen Johansson

Designer

Emelie Lindquist
Johan Fredriksson

Information Architect

Bjarne Darwall

Content Strategist

Tobias Nordström
Leo Bovaller

Agency Producer

Alexander Blidner

Production Company

INDIO

Director

Adam Berg

Views

7

 

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