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Enriched Creative Week Returns To New York City May 7-11

The One Club

Mar 21, 2012

Top creatives converge to celebrate advertising, design, digital media & the arts

Adobe & Microsoft Lead Corporate Embrace of Creative Week

Diverse roster of thought leaders to include @radical.media, Co: Collective, Droga5, JWT, International Center of Photography, The Jim Henson Company, kbs+p, The New Yorker Cartoon Bank, the Nederlander Organization, Playbill, Rock & Roll Fantasy Camp, Rapp, R/GA and Taxi

The 4th edition of Creative Week returns on May 7-11, 2012, with four major awards shows; an all-new, enriched roster of thought leadership programming; the Creative unConference, and new unique special events. Conceived by The One Club and proclaimed an annual city-wide event in May by the Office of the Mayor, the weeklong celebration is designed to connect, enlighten, honor and inspire the creative community.

“Just as creativity and the passions that drive it evolve, Creative Week is evolving in breath and scope and is transforming itself into one of the world’s most anticipated festivals,” said Kevin Swanepoel, President at The One Club. “This year’s events again promise to deliver first-class creative work from all corners of the globe and we look forward the week of May 7 to welcoming the world to New York City.”

The 2012 program blends thought leadership seminars by day and major awards shows on May 7, 8, 10 and 11. On the evening of the 9th, the midway point of Creative Week, all-new special events will be staged in partnership with Amy Poehler’s “Upright Citizens Brigade” sketch comedy and improv troupe in Manhattan and Digital DUMBO in Brooklyn. The evening of events along the Brooklyn waterfront is part of a broader move to weave America’s 4th largest City—Brooklyn—into the fabric of Creative Week.

Also returning to Creative Week is the “unConference,” where the brightest minds in the creative industry gather for a fast-paced, free-form, highly interactive session to answer this year’s prompt “What I Learned From…,” share ideas and explore opportunities emerging in today’s shifting media landscape. The final unConference session also will be conducted in Brooklyn on Thursday, May 10 at the Front Street Galleries.

Stillwell Partners, best known as the organizers of the annual industry confab, Advertising Week, is partnering with The One Club for the first time this year to expand Creative Week. “Creativity is the new currency of global commerce,” said Matt Scheckner, President & CEO of Stillwell Partners. “We are thrilled to build on what The One Club has established and give the industry a broader opportunity to embrace the ideal stage for a worldwide celebration of creativity: New York City.”

“With more than 100 digital agencies and start-ups in DUMBO alone, the move Creative Week is making to cross the bridge into Brooklyn is a natural. Brooklyn’s the new creative capitol and Creative Week is going to thrive here,” said Alexandria Sica, Executive Director of the DUMBO Business Improvement District.

Creative Week seminars will take place at two venues with programming running concurrently. Manhattan’s City Winery in lower Manhattan will host seminars on May 7 & 8. Brooklyn’s Galapagos Art Space will host seminars May 7-9. Among those conducting seminars are:

  • @radical.media
  • The Advertising Club of New York
  • BuzzFeed
  • Co: Collective
  • Deutsch
  • Droga5
  • International Center of Photography
  • HUGE
  • JWT
  • kbs+p
  • Momentum
  • Our Stage
  • Rapp
  • The Jim Henson Company
  • Tribeca Disruption Innovation Awards
  • The New Yorker Cartoon Bank
  • Strawberry Frog
  • VCU Brandcenter
  • Victor & Spoils

And the evenings include many of the world’s leading creative awards including:

  • The One Show Awards — Announcing winners of the prestigious One Show, One Show Design and One Show Interactive international competitions
  • Art Directors Club Annual Awards Show and Exhibition

Creative Week’s focus on talent is also retained with such programs as:

  • The Education Summit — A forum for advertising’s top professionals and educators to discuss the current state of the industry, trends, and best methods to prepare our next generation of creatives for the job market
  • The Young Ones Portfolio Reviews — An opportunity for college and university students in advertising and design to have their portfolios reviewed by leading creative directors

The Creative Week NYC calendar of activities is available at www.creativeweek.com

You also can follow Creative Week on Twitter: http://twitter.com/CreativeWeek

About Creative Week

Creative Week is an annual celebration of creativity in advertising, design, digital media and the arts that feed and touch those disciplines. Officially proclaimed an annual city-wide event the second week of by New York City Mayor Michael Bloomberg, Creative Week was conceived by The One Club in 2009, and in association with its annual One Show Festival, to provide an opportunity for New York City’s varied creative organizations and peers across the globe to find an appreciate and influential audience and networking opportunities.

About The One Club

The One Club, a non-profit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world. In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country. Art & Copy, a documentary film produced by The One Club, recently won an Emmy Award after appearing on PBS Independent Lens.

About Stillwell Partners

Stillwell Partners is a New York-based boutique consultancy that organizes and stages major events with a particular focus on the advertising & media industry. Best known as the organizer of Advertising Week, Stillwell is also a partner with Variety in staging “MASSIVE” a thought leadership summit uniting Hollywood, Madison Avenue and Silicon Valley. Beyond the advertising & media industry, Stillwell produces America’s annual 4th of July celebration in Coney Island - - the world renowned Nathan’s Hot Dog Eating Contest. Stillwell is also a partner in staging the National Tailgating Championship in NFL parking lots across the United States.

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