One Show Design Announces 2013 Finalists
One Show Design
Apr 10, 2013
The One Club announced today the finalists for the 13th Annual One Show Design Awards, the most prestigious worldwide competition celebrating the year's best in design thinking and execution. There are 279 finalists from 117 agencies and 28 different countries.
Independent design shops, such as Kolle Rebbe from Hamburg, Germany, 601bisang from Seoul, South Korea and Sandstrom Partners from Portland, Oregon, account for 42 percent of this year's finalists. Ogilvy Group led agency networks with 24 finalists, followed by BBDO and Leo Burnett Worldwide, both with 17 finalists.
"Independent design shops continue to multiply and create great work, remaining the backbone of One Show Design," said Seth Callaway, Producer for One Show Design, "but large agency networks should also be commended for embracing the importance of design beyond aesthetics. Independent studios and networks alike understand that the industry has shifted toward a more holistic design ethic, often referred to as design thinking or human-centered design. These approaches help clarify the communities and individuals served by design, in other words, 'design that does' versus 'design that is.'''
Winning the coveted One Show Design Gold, Silver and Bronze Pencils is considered the ultimate achievement in the design industry. The complete list of the One Show Design finalists can be found here:
By category: click here
By agency: click here
One Show Design winners will be honored at the IAC building on Monday, May 6th during Creative Week 2013: click here. One Show Interactive finalists were announced on April 8th. One Show finalists were announced on April 9th.