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Helmut Krone. The book. by

Clive Challis

Graphic Design and Art Direction (Concept, Form and Meaning) After Advertising's Creative Revolution

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Advertising has had its share of legends, but none looms larger than Helmut Krone. He was arguably one of the greatest art directors to ever work in the industry and his mark can still be felt to this day. Krone revolutionized advertising through his work for Volkswagen, Porsche, Polaroid and Chanel and he pushed creativity to its outer limits. His visual language, his style and his words have become iconic in the worlds of art and commerce and his rise to fame is the stuff of legends. This handsome, oversized hardcover book chronicles his life and shows the images that made him famous. This is a must-have for anyone who aspires to reach the pantheon of advertising greats.

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