Hoopla by Warren Berger
A Book About Crispin Porter + Bogusky
Few agencies in the last five years have made as big an impact as Crispin Porter + Bogusky. They're the ones who put Miami Beach on the advertising map. They helped launch one of the most successful new car campaigns in history with the MINI Cooper and reinvented a fading fast-food franchise with Burger King. And they made America think twice about smoking with their searing TRUTH campaign. Hoopla chronicles the rise of CP+B and shows their cutting-edge work in a lavishly illustrated package. The book also breaks down the method and madness behind their most successful campaigns and explains how anyone can turn a great product into a great idea. Hoopla proves why CP+B belongs in the pantheon of the great agencies of our time.