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Idea Industry by Brett Robbs & Deborah Morrison

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How to Crack the Advertising Career Code

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Ever wonder what an account planner does? Or what it takes to get a job in the creative department at an ad agency? Idea Industry explains everything you ever wanted to know about the advertising industry, from what people do to how to get a job. With interviews from experienced professionals, Idea Industry unlocks the secret to a successful career in the fast-paced advertising industry.
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