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ANNUAL AWARDS 2024
The One Show 2024 heads downtown for Creative Week’s grand finale at the swanky Cipriani Wall Street! This glowing gala is a global showcase of the very best of advertising, design, interactive and branded entertainment from across many disciplines. With the industry’s biggest names and ideas all under one roof, The One Show is undoubtedly the place to be.
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry.
The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Celebration Gala
Friday, May 17
Cipriani Wall Street
New York City
Join us in celebrating this year's winners!
Creative Week 2024
The One Club champions the global creative community through the calendar year, but its efforts culminate with the celebration of Creative Week, which takes place every May in New York City.
By day, Creative Week features a handful of sessions, workshops, and reviews, designed to foster discussion, reflection, and connection in the advertising and design industries. By night, Creative Week rolls out the red carpet as it recognizes the very best work of the past year by way of three internationally acclaimed award shows: the lauding of “big ideas” at The One Show 2024; the celebration of design and craftsmanship at the ADC 103rd Annual Awards; a showcase of typographic perfection at the Type Directors Club’s 70 Annual Competition Exhibition; and the salute to the next generation of talent at the Young Ones Student Awards.
Whether you’re just starting your journey as a young creative or you’re picking up another Gold Pencil or Cube in your long advertising career, Creative Week has something for you.
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NOTABLE IN 2024
The One Show has added new categories across all disciplines. Explore a new Creative Use of Technology discipline and a variety of expanded categories across the board.
Currency Value Adjustments
The One Show continually strives to be equitable and continues to offer currency value adjustments for specific countries and regions to account for an unfair disadvantage from the value of their local currency in comparison to the US Dollar. Learn more.
New Award for Non-Profit Work
This year The One Show introduces the "Best of Non-Profit" award to recognize the powerful work done for non-profit clients. Learn more about awards.
More in 2024
Learn more about all of what's new this year in One Show categories and policies.
PAST WINNERS
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![](https://d2z00kf51ll94q.cloudfront.net/archive/2023/thumbs/OS23_PR026B.jpg)
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