The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Client
Title
Category
Award
Points
The Last Shot
Agency: AKQA / San Francisco Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Points: 100.0
Trash Isles
Agency: AMV BBDO / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Points: 100.0
Dinner Party
Agency: BBH / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Points: 100.0
Now in Soho
Agency: BBH / London Client: British Fashion Council Category: Craft - Writing / Writing
Points: 100.0
Birth
Agency: BBH / London Client: Audi Category: Craft - Music / Sound / Music / Sound
Points: 100.0
The Interactive Form
Agency: BETC / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Points: 100.0
Stevenage Challenge
Agency: DAVID / Miami Client: Burger King Category: Stunts & Activations
Points: 100.0
Exclusive the Rainbow case study
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Varying Length Campaign
Points: 100.0
Exclusive the Rainbow case study
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Film / Online
Points: 100.0
Exclusive the Rainbow live event
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events
Points: 100.0
Exclusive the Rainbow case study
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Direct
Points: 100.0
Painting of Paints
Agency: DENTSU INC. / Tokyo Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 100.0
Did You Mean MailChimp?
Agency: Droga5 / New York Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 100.0
Most Dangerous Street
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Points: 100.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Custom Content
Points: 100.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 100.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Points: 100.0
Super Bowl Babies
Agency: Grey / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 100.0
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 100.0
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY Client: P&G Category: Broadcast / Long Form - Single
Points: 100.0
Kunstmuseum Basel Light Frieze
Agency: iart ag / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Points: 100.0
Jack
Agency: LatinWorks / Austin Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising
Points: 100.0
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Points: 100.0
National September 11 Memorial & Museum
Agency: Local Projects / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Points: 100.0
Cleverbuoy
Agency: M&C Saatchi / Sydney Client: Optus Category: Intellectual Property & Products / Physical Product
Points: 100.0
Cleverbuoy
Agency: M&C Saatchi / Sydney Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 100.0
Survival Billboard
Agency: McCann / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 100.0
iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
Points: 100.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 100.0
Funtastic Hand
Agency: Publicis Colombia / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 100.0
Paper
Agency: RPA / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Points: 100.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 100.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design
Points: 100.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York Client: Adidas Category: Physical Items
Points: 100.0
TBWAMedia Arts Lab + Apple
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil
Points: 100.0
GEICO. Five years and 15 minutes of award winning work.
Agency: The Martin Agency / Richmond Client: GEICO Category: Penta Pencil
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Other Branded Content / User Generated Content
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Experiential Advertising / Guerilla
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Branding / Brand Installations
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Promotional / Collateral / Promotional Items
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Integrated Campaign
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Brand Transformation
Points: 100.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Award:
2016 Responsive Environments Best of Discipline Pencil
Points:
100.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Best of Discipline Pencil
Points:
100.0
Client:
The Guardian & Observer
Title:
Dinner Party
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
British Fashion Council
Title:
Now in Soho
Category:
Craft - Writing / Writing
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Audi
Title:
Birth
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
CANAL+
Title:
The Interactive Form
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Best of Discipline Pencil
Points:
100.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Award:
2020 Social Media Best of Discipline Pencil
Points:
100.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Online Films & Video / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
100.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Film / Online
Award:
2018 Film Gold Pencil
Points:
100.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Gold Pencil
Points:
100.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Direct
Award:
2018 Direct Marketing Gold Pencil
Points:
100.0
Client:
Turner Colour Works
Title:
Painting of Paints
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Gold Pencil
Points:
100.0
Client:
Google
Title:
Made By Google
Category:
Mobile Advertising
Award:
2017 Mobile Gold Pencil
Points:
100.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Best of Discipline Pencil
Points:
100.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Best of Discipline Pencil
Points:
100.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Award:
2018 Radio Best of Discipline Pencil
Points:
100.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Brand or Product Integration into Storyline / Film
Award:
2016 Branded Entertainment Best of Discipline Pencil
Points:
100.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Best of Discipline Pencil
Points:
100.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Gold Pencil
Points:
100.0
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Gold Pencil
Points:
100.0
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
100.0
Client:
Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt
Title:
Kunstmuseum Basel Light Frieze
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Best of Discipline Pencil
Points:
100.0
Client:
Music Has No Enemies
Title:
Jack
Category:
CSR - Cinema Advertising / Cinema Advertising
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Best of Discipline Pencil
Points:
100.0
Client:
National September 11 Memorial & Museum
Title:
National September 11 Memorial & Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Gold Pencil
Points:
100.0
Client:
Optus
Title:
Cleverbuoy
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Gold Pencil
Points:
100.0
Client:
Optus
Title:
Cleverbuoy
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Gold Pencil
Points:
100.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Best of Discipline Pencil
Points:
100.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
100.0
Client:
OK Go + Honda
Title:
iwontletyoudown.com (OK Go)
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Gold Pencil
Points:
100.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
100.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Best of Discipline Pencil
Points:
100.0
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Best of Discipline Pencil
Points:
100.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation / Animation
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Best of Discipline Pencil
Points:
100.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Design / Digital Design
Award:
2017 Design Gold Pencil
Points:
100.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Award:
2019 Direct Marketing Best of Discipline Pencil
Points:
100.0
Client:
Apple
Title:
TBWAMedia Arts Lab + Apple
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta Pencil
Points:
100.0
Client:
GEICO
Title:
GEICO. Five years and 15 minutes of award winning work.
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Show Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Branding / Brand Installations
Award:
2019 Design Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Environmental / Out of Home - Single
Award:
2019 Design Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Integrated Campaign
Award:
2019 Integrated Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Brand Transformation
Award:
2019 Integrated Gold Pencil
Points:
100.0