The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
1980
Client
Title
Category
Award
Points
Boards of Change
Agency: FCB / Chicago Client: City of Chicago Category: Best of Design
Points: 270.0
Shoplifters
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 200.0
Call Brussels
Agency: Air / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 200.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 200.0
Teenage Dream
Agency: BBDO / New York Client: Sandy Hook Promise Category: Best of Music & Sound Craft
Points: 180.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing Client: Samsung Category: Best of Gaming
Points: 180.0
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi Client: Political Shakti + The Times Of India Category: Fusion Pencil
Points: 180.0
The Elections Edition
Agency: Impact BBDO / Dubai Client: An Nahar Newspaper Category: Best of Print & Promotional
Points: 180.0
Eat a Swede
Agency: McCann / Stockholm Client: The Swedish Food Federation Category: Best of Health & Wellness
Points: 180.0
House Rules
Agency: McCann Health New Jersey / Parsippany Client: Evofem/Phexxi Category: Integrated Campaign
Points: 180.0
House Rules
Agency: McCann Health New Jersey / Parsippany Client: Evofem/Phexxi Category: Integrated Campaign
Points: 180.0
Courage is Beautiful
Agency: Ogilvy UK / London Client: Dove Category: Best of Creative Effectiveness
Points: 180.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia Client: The Royal Australian Mint Category: Best of Direct Marketing
Points: 180.0
The OREO Doomsday Vault
Agency: the community / Miami Client: Mondelez / Oreo Category: Best of Social Media
Points: 180.0
Turnstile Turbines
Agency: Weber Shandwick / Paris Client: Iberdrola Category: Best of IP & Product Design
Points: 180.0
Long Term
Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Penta Pencil
Points: 150.0
Moldy Whopper
Agency: INGO / Stockholm Client: Burger King Category: Online Films & Video / Short Form - Single
Points: 150.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 150.0
The Swedish Number
Agency: INGO / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 150.0
Moldy Whopper
Agency: INGO / Stockholm Client: Burger King Category: Integrated Branding Campaign
Points: 150.0
Moldy Whopper
Agency: INGO / Stockholm Client: Burger King Category: Billboards & Transit / Campaign
Points: 150.0
Moldy Whopper
Agency: INGO / Stockholm Client: Burger King Category: Magazine / Campaign
Points: 150.0
Make Up Genius
Agency: McCann / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Points: 150.0
Immunity Charm
Agency: McCann Worldgroup India / Mumbai Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Points: 150.0
Saatchi & Saatchi & Tide
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Penta Pencil
Points: 150.0
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City Client: Wendy's Category: Penta Pencil
Points: 150.0
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
Points: 135.0
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Show
Points: 135.0
RECEATS
Agency: Bensimon Byrne / Toronto Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
Points: 135.0
Calorie Burning URL
Agency: DDB / Chicago Client: Miller Lite Category: Craft / Writing
Points: 135.0
Boards of Change
Agency: FCB / Chicago Client: City of Chicago Category: Out of Home / Brand Installations
Points: 135.0
Boards of Change
Agency: FCB / Chicago Client: City of Chicago Category: Cross-Channel UX / UI / Digital / Physical
Points: 135.0
The Lost Class
Agency: Leo Burnett / Chicago Client: Change the Ref Inc. Category: Best of Show
Points: 135.0
Welcome to the Icelandverse
Agency: SS+K / New York Client: Inspired By Iceland Category: Social Post / Real-time Response
Points: 135.0
OutHorse Your Email
Agency: SS+K / New York Client: Business Iceland Category: Stunts & Activations
Points: 135.0
Classify Consent
Agency: TBWA\Sydney Client: Consent Labs Category: Integrated PR Campaign
Points: 135.0
Wednesday hates marketing
Agency: Trailer Park / Los Angeles Client: Netflix Category: Social Channel / Multi-Platform
Points: 135.0
Google Night Walk
Agency: 72andSunny / Amsterdam Client: Google Category: User Experience Design - Web / User Experience
Points: 100.0
Shoplifters
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Consumer - Online / Short Form Videos
Points: 100.0
Tiny Dancer
Agency: adam&eveDDB / London Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single
Points: 100.0
The Man on the Moon
Agency: adam&eveDDB / London Client: John Lewis Category: Consumer - Television / Over 60 Second - Single
Points: 100.0
Tiny Dancer
Agency: adam&eveDDB / London Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 100.0
Shoplifters
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 100.0
Shoplifters
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single
Points: 100.0
Call Brussels
Agency: Air / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 100.0
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
270.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Best of Design
Award:
2021 Design Best of Discipline Pencil
Points:
270.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Best of Show
Award:
2020 Best of Show Best of Show Pencil
Points:
225.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Best of Discipline Pencil
Points:
200.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Best of Discipline Pencil
Points:
200.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Discipline Pencil
Points:
200.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Points:
180.0
Client:
Samsung
Title:
The Cost of Bullying
Category:
Best of Gaming
Award:
2022 Gaming Best of Discipline Pencil
Points:
180.0
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
180.0
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Best of Print & Promotional
Award:
2023 Print & Promotional Best of Discipline Pencil
Points:
180.0
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Award:
2023 Health & Wellness Best of Discipline Pencil
Points:
180.0
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Award:
2022 Health & Wellness Gold Pencil
Points:
180.0
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Award:
2022 Pharma Gold Pencil
Points:
180.0
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
180.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Best of Direct Marketing
Award:
2021 Direct Marketing Best of Discipline Pencil
Points:
180.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Best of Social Media
Award:
2021 Social Media Best of Discipline Pencil
Points:
180.0
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Best of IP & Product Design
Award:
2023 IP & Product Design Best of Discipline Pencil
Points:
180.0
Client:
Canadian Down Syndrome Society
Title:
Long Term
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Best of Discipline Pencil
Points:
150.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Best of Discipline Pencil
Points:
150.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Best of Discipline Pencil
Points:
150.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Best of Discipline Pencil
Points:
150.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Best of Discipline Pencil
Points:
150.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Best of Discipline Pencil
Points:
150.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Best of Discipline Pencil
Points:
150.0
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Best of Discipline Pencil
Points:
150.0
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Award:
2022 Penta Pencil Penta Pencil
Points:
150.0
Client:
Procter & Gamble - Tide
Title:
Saatchi & Saatchi & Tide
Category:
Penta Pencil
Award:
2021 Penta Pencil Penta Pencil
Points:
150.0
Client:
Wendy's
Title:
Still Fresh. Never Frozen.
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.0
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
135.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Show
Award:
2021 Best of Show Best of Show Pencil
Points:
135.0
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Social Media Gold Pencil
Points:
135.0
Client:
Coors Light
Title:
Chillboards
Category:
Out of Home / Series
Award:
2023 Design Gold Pencil
Points:
135.0
Client:
Coors Light
Title:
Chillboards
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
135.0
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Award:
2021 Print Gold Pencil
Points:
135.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Out of Home / Brand Installations
Award:
2021 Design Gold Pencil
Points:
135.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Gold Pencil
Points:
135.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Show
Award:
2022 Best of Show Best of Show Pencil
Points:
135.0
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Social Post / Real-time Response
Award:
2022 Social Media Gold Pencil
Points:
135.0
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Stunts & Activations
Award:
2023 Social Media Gold Pencil
Points:
135.0
Client:
Consent Labs
Title:
Classify Consent
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
135.0
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
135.0
Client:
Google
Title:
Google Night Walk
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
100.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
100.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Gold Pencil
Points:
100.0
