The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
2023
Client
Title
Category
Award
Points
Boards of Change
Agency: FCB / Chicago Client: City of Chicago Category: Best of Design
Points: 270.0
Boards of Change
Agency: FCB / Chicago Client: City of Chicago Category: Out of Home / Brand Installations
Points: 135.0
Painting of Paints
Agency: DENTSU INC. / Tokyo Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 100.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 100.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Branding / Brand Installations
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
Points: 100.0
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Branding / Rebranding
Points: 100.0
H&M Looop
Agency: AKQA / Stockholm Client: H&M Category: Spatial Design / Experiential & Immersive
Points: 90.0
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg Client: Ohhh! foundation Category: Editorial / Digital Publications
Points: 90.0
Auditorial
Agency: R/GA / London Client: Google Category: Editorial / Digital Publications
Points: 90.0
CO2AT
Agency: This is Pacifica / Matosinhos Client: Azgard 9 Category: Innovation & Transformation / Innovation in Design
Points: 90.0
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Agency: ASABA DESIGN / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
Points: 75.0
The Colour of Corruption
Agency: GREY / SAO PAULO Client: Reclame Aqui Category: Data Visualization / Dynamic
Points: 75.0
KIKUCHI NARUYOSHI : JAZZ
Agency: HAKUHODO / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm Client: Burger King Category: Promotional / Posters - Series
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm Client: Burger King Category: Promotional / Print Advertisements
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm Client: Burger King Category: Out of Home / Series
Points: 75.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 75.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 75.0
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Points: 75.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong Client: Colgate-Palmolive Category: Package Design / Single or Series
Points: 75.0
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Points: 75.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Data Visualization / Dynamic
Points: 60.0
Year In Search 2016
Agency: 72andSunny / Los Angeles Client: Google Category: Motion Graphics / Single
Points: 50.0
Blowing in The Wind
Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Points: 50.0
The Last Shot
Agency: AKQA / San Francisco Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 50.0
The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single
Points: 50.0
Japanese Sake KOI
Agency: BULLET Inc. / Tokyo Client: Imayotsukasa Sake Brewery Category: Consumer - Package Design / Single or Series
Points: 50.0
Follow The Arches
Agency: Cossette / Toronto Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Wayfinding
Points: 50.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Points: 50.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Points: 50.0
Nameless Paints
Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
Points: 50.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
Points: 50.0
SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series
Points: 50.0
Most Dangerous Street
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic
Points: 50.0
Most Dangerous Street
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive
Points: 50.0
Dear Bill
Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single
Points: 50.0
The Gun Shop
Agency: Grey / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 50.0
HIBIKI GLASS
Agency: Hakuhodo / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Points: 50.0
Open Up Your Imagination
Agency: HAKUHODO Inc. / Tokyo Client: Musashino Art University Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 50.0
BLINK TEST
Agency: J. Walter Thompson / India Client: Jimmy Nelson Foundation Category: Craft / Photography
Points: 50.0
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Points: 50.0
Changing the Game
Agency: McCann / New York Client: Microsoft Category: Innovation in Design
Points: 50.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print
Points: 50.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Points: 50.0
TAMABI
Agency: MR_DESIGN inc. / Tokyo Client: Tama Art University Category: Design Craft / Typography - Single or Series
Points: 50.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Points: 50.0
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
270.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Best of Design
Award:
2021 Design Best of Discipline Pencil
Points:
270.0
Client:
Coors Light
Title:
Chillboards
Category:
Out of Home / Series
Award:
2023 Design Gold Pencil
Points:
135.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Out of Home / Brand Installations
Award:
2021 Design Gold Pencil
Points:
135.0
Client:
Turner Colour Works
Title:
Painting of Paints
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Gold Pencil
Points:
100.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
100.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Design / Digital Design
Award:
2017 Design Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Branding / Brand Installations
Award:
2019 Design Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Environmental / Out of Home - Single
Award:
2019 Design Gold Pencil
Points:
100.0
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Award:
2018 Design Best of Discipline Pencil
Points:
100.0
Client:
H&M
Title:
H&M Looop
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Gold Pencil
Points:
90.0
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Editorial / Digital Publications
Award:
2023 Design Gold Pencil
Points:
90.0
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Award:
2022 Design Gold Pencil
Points:
90.0
Client:
Azgard 9
Title:
CO2AT
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Gold Pencil
Points:
90.0
Client:
ISSEY MIYAKE INC.
Title:
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Gold Pencil
Points:
75.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Award:
2018 Design Gold Pencil
Points:
75.0
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Best of Show Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Posters - Series
Award:
2020 Design Gold Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Print Advertisements
Award:
2020 Design Gold Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Out of Home / Series
Award:
2020 Design Gold Pencil
Points:
75.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Best of Show Pencil
Points:
75.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
75.0
Client:
Narita International Airport Corporation
Title:
Narita International Airport Terminal 3
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Award:
2016 Design Gold Pencil
Points:
75.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
75.0
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Best of Show Pencil
Points:
75.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Data Visualization / Dynamic
Award:
2017 Design Silver Pencil
Points:
60.0
Client:
Google
Title:
Year In Search 2016
Category:
Motion Graphics / Single
Award:
2017 Design Gold Pencil
Points:
50.0
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Gold Pencil
Points:
50.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
50.0
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Award:
2009 Design Best of Show Pencil
Points:
50.0
Client:
Imayotsukasa Sake Brewery
Title:
Japanese Sake KOI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
50.0
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Experiential / Environmental / Wayfinding
Award:
2018 Design Gold Pencil
Points:
50.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Gold Pencil
Points:
50.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Best of Discipline Pencil
Points:
50.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Best of Discipline Pencil
Points:
50.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Award:
2017 Design Gold Pencil
Points:
50.0
Client:
HOKKOKU SHIMBUN INC.
Title:
SUMO GIRLS 82 TECHNIQUES
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Gold Pencil
Points:
50.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Gold Pencil
Points:
50.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Gold Pencil
Points:
50.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Best of Show Pencil
Points:
50.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
50.0
Client:
SUNTORY HOLDINGS LIMITED
Title:
HIBIKI GLASS
Category:
Experiences / Indoor Spaces
Award:
2015 Design Gold Pencil
Points:
50.0
Client:
Musashino Art University
Title:
Open Up Your Imagination
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Gold Pencil
Points:
50.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
50.0
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Award:
2010 Design Best of Show Pencil
Points:
50.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Best of Discipline Pencil
Points:
50.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Design / Print
Award:
2018 Design Gold Pencil
Points:
50.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Award:
2019 Design Best of Discipline Pencil
Points:
50.0
Client:
Tama Art University
Title:
TAMABI
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Gold Pencil
Points:
50.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Best of Discipline Pencil
Points:
50.0
