The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
2023
Client
Title
Category
Award
Points
Classify Consent
Agency: TBWA\Sydney Client: Consent Labs Category: Integrated PR Campaign
Points: 135.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 100.0
Contract for Change
Agency: FCB / Chicago Client: Michelob ULTRA Category: Brand Partnerships
Points: 90.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Best of Public Relations
Points: 90.0
True Name
Agency: McCann / New York Client: Mastercard Category: Best of Public Relations
Points: 90.0
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
Points: 90.0
Adios Amigo
Agency: Havas / New York Client: Heineken / Dos Equis Category: Media Relations
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm Client: Burger King Category: Innovation in Public Relations
Points: 75.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 60.0
Trash Isles
Agency: AMV BBDO / London Client: LADbible & Plastic Ocean Category: Innovation in Public Relations
Points: 50.0
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 50.0
Give Registry
Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Points: 50.0
Care Counts
Agency: DigitasLBi / Chicago Client: Whirlpool Category: Community Building
Points: 50.0
For The Throne: Bleed
Agency: Droga5 / New York Client: HBO Category: Events & Experiential
Points: 50.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS Client: Prodiss Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 50.0
#NuggsforCarter
Agency: Ketchum / Atlanta Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications
Points: 50.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 50.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
Points: 50.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá Client: Aeromexico Category: Media Relations
Points: 50.0
Straight Outta
Agency: R/GA's Hustle / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
Points: 50.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 50.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore Client: Scoot Category: Craft - Brand Voice / Brand Voice
Points: 50.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Points: 50.0
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications
Points: 50.0
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Current Event Response
Points: 45.0
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated PR Campaign
Points: 45.0
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Events & Experiential
Points: 45.0
Bigger Picture
Agency: DAVID / Miami Client: Budweiser Category: Current Event Response
Points: 45.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin Client: Reporters Without Borders Category: Community Building
Points: 45.0
See My Skin
Agency: Edelman / New York Client: Vaseline Category: Integrated PR Campaign
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
The Postponed Day
Agency: Grey Argentina / Buenos Aires Client: LALCEC Category: Traditional Media Relations
Points: 45.0
Moldy Whopper
Agency: INGO / Stockholm Client: Burger King Category: Integrated PR Campaign
Points: 45.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Media Relations
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago Client: Change the Ref Inc. Category: Integrated PR Campaign
Points: 45.0
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships
Points: 45.0
Victoria 1.8
Agency: Ogilvy / Mexico Client: AB InBev Grupo Modelo Mexico Category: Brand Voice
Points: 45.0
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa Client: Grupo Estratégico PAE Category: Events & Experiential
Points: 45.0
The Hornicultural Society
Agency: Ogilvy UK / London Client: Relate Category: Traditional Media Relations
Points: 45.0
Superb Owl
Agency: R/GA California / San Francisco Client: Reddit Category: Brand Voice
Points: 45.0
The Isolated Cinema
Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Events & Experiential
Points: 45.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Current Event Response
Points: 45.0
The Last Photo
Agency: adam&eveDDB / London Client: CALM + ITV Category: Integrated PR Campaign
Points: 42.0
Virtual Sentosa
Agency: BBH / Singapore Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown
Points: 42.0
Client:
Consent Labs
Title:
Classify Consent
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
135.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Best of Discipline Pencil
Points:
100.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Award:
2021 Public Relations Gold Pencil
Points:
90.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Best of Public Relations
Award:
2022 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Mastercard
Title:
True Name
Category:
Best of Public Relations
Award:
2021 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Public Relations
Award:
2023 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Media Relations
Award:
2017 Public Relations Gold Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
75.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
60.0
Client:
McDonald's
Title:
The Flip
Category:
Brand Voice
Award:
2019 Public Relations Silver Pencil
Points:
60.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Innovation in Public Relations
Award:
2018 Public Relations Green Pencil
Points:
50.0
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Award:
2016 Public Relations Gold Pencil
Points:
50.0
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Award:
2018 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Whirlpool
Title:
Care Counts
Category:
Community Building
Award:
2017 Public Relations Gold Pencil
Points:
50.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Award:
2020 Public Relations Gold Pencil
Points:
50.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Gold Pencil
Points:
50.0
Client:
Wendy's
Title:
#NuggsforCarter
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Gold Pencil
Points:
50.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Award:
2017 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
50.0
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Brands, Products & Services / User Generated Content
Award:
2016 Public Relations Gold Pencil
Points:
50.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Gold Pencil
Points:
50.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Gold Pencil
Points:
50.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Award:
2020 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Gold Pencil
Points:
50.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Current Event Response
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated PR Campaign
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Community Building
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Vaseline
Title:
See My Skin
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
LALCEC
Title:
The Postponed Day
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
45.0
Client:
adidas
Title:
No More Red
Category:
Brand Partnerships
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Media Relations
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated PR Campaign
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events & Experiential
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Current Event Response
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated PR Campaign
Award:
2023 Public Relations Silver Pencil
Points:
42.0
Client:
Sentosa Development Corporation
Title:
Virtual Sentosa
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
42.0
