The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
2023
Client
Title
Category
Award
Points
Call Brussels
Agency: Air / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 200.0
Call Brussels
Agency: Air / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 100.0
iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
Points: 100.0
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Points: 75.0
NEIGHBORHOODS
Agency: GOOD / Moscow Client: Sberbank of Russia Category: Online Advertising / Banners
Points: 75.0
The Colour of Corruption
Agency: GREY / SAO PAULO Client: Reclame Aqui Category: Websites / Utility
Points: 75.0
UNIQLO RECIPE
Agency: Projector / New York Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
Points: 75.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 75.0
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: User Experience Design - Web / Design Craft
Points: 75.0
Nike Unlimited Stadium
Agency: BBH / Singapore Client: Nike Category: Ambient / Immersive / Digital Installations
Points: 60.0
Passion Project
Agency: DigitasLBi / New York Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
Points: 60.0
Act of Love
Agency: Rock'n Roll Japan / Tokyo Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
Points: 60.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco Client: REI Category: Consumer - Websites / Social Networks / Community
Points: 60.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 50.0
eco:Drive
Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 50.0
The end of society simulator
Agency: BETC / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Points: 50.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 50.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
A new warrior
Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / E-Commerce
Points: 50.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Points: 50.0
BMW Films: The Hire
Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Points: 50.0
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Points: 50.0
First Person Lover
Agency: Garbergs / Stockholm Client: Björn Borg Category: Consumer - Websites / Branded Games
Points: 50.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit
Points: 50.0
A Bear's-Eye View of Yellowstone
Agency: Hello Monday / New York Client: National Geographic Category: Websites
Points: 50.0
Inferno
Agency: Jung von Matt AG / Vienna Client: Falter Newspaper Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Points: 50.0
Small World Machines
Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 50.0
The Field Trip to Mars
Agency: McCann / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 50.0
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 50.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Points: 50.0
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 50.0
UNIQLOCK
Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Points: 50.0
Nike+
Agency: R/GA / New York Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Points: 50.0
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 50.0
Whassup? site
Agency: Tribal DDB / NY Client: Anheuser Busch Category: Integrated Branding Campaign
Points: 50.0
Chalkbot
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Points: 50.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Shop With the Force
Agency: Zambezi / Culver City Client: Stance Category: Consumer - Websites / E-Commerce
Points: 50.0
Spoil Yourself
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco Client: Netflix Category: Websites / Publications & Media
Points: 45.0
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm Client: Trygg-Hansa Category: CSR - Advertising / Advertising
Points: 45.0
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
Points: 45.0
UNIQLO HairDo
Agency: Projector / New York Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
Points: 40.0
Sea Hero Quest - Virtual Reality
Agency: Saatchi & Saatchi / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Points: 40.0
Echo Escape
Agency: AKQA / Portland Client: Amazon Category: Innovation in Interactive / Experiential
Points: 30.0
The Banner that Makes You Like Banners
Agency: BBDO Russia Group / Moscow Client: 3M Category: Consumer - Advertising / Banners
Points: 30.0
Unboxed
Agency: BBH / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 30.0
The Web Is What You Make Of It
Agency: BBH / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Points: 30.0
Nosulus Rift
Agency: Buzzman / Paris Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Points: 30.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
Points: 30.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Best of Discipline Pencil
Points:
200.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Gold Pencil
Points:
100.0
Client:
OK Go + Honda
Title:
iwontletyoudown.com (OK Go)
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Gold Pencil
Points:
100.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Best of Show Pencil
Points:
75.0
Client:
Sberbank of Russia
Title:
NEIGHBORHOODS
Category:
Online Advertising / Banners
Award:
2018 Interactive Gold Pencil
Points:
75.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Websites / Utility
Award:
2018 Interactive Gold Pencil
Points:
75.0
Client:
Uniqlo
Title:
UNIQLO RECIPE
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
75.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Best of Show Pencil
Points:
75.0
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
75.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Silver Pencil
Points:
60.0
Client:
American Express
Title:
Passion Project
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Silver Pencil
Points:
60.0
Client:
Sagami Rubber Industries
Title:
Act of Love
Category:
Consumer - Websites / Cosmetics, Toiletries & Personal Care
Award:
2016 Interactive Silver Pencil
Points:
60.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Silver Pencil
Points:
60.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Best of Show Pencil
Points:
50.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Gold Pencil
Points:
50.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Award:
2005 Interactive Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Best of Show Pencil
Points:
50.0
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Best of Discipline Pencil
Points:
50.0
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Award:
2003 Interactive Best of Show Pencil
Points:
50.0
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Award:
2002 Interactive Best of Show Pencil
Points:
50.0
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Websites / Branded Games
Award:
2016 Interactive Gold Pencil
Points:
50.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Gold Pencil
Points:
50.0
Client:
National Geographic
Title:
A Bear's-Eye View of Yellowstone
Category:
Websites
Award:
2017 Interactive Gold Pencil
Points:
50.0
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Award:
2016 Interactive Gold Pencil
Points:
50.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Gold Pencil
Points:
50.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Best of Discipline Pencil
Points:
50.0
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Best of Show Pencil
Points:
50.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Award:
2018 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
50.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Best of Show Pencil
Points:
50.0
Client:
Samsung Telecommunications America
Title:
Jay Z Magna Carta Holy Grail App
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
50.0
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Award:
2001 Interactive Best of Show Pencil
Points:
50.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Best of Show Pencil
Points:
50.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
Stance
Title:
Shop With the Force
Category:
Consumer - Websites / E-Commerce
Award:
2016 Interactive Gold Pencil
Points:
50.0
Client:
Netflix
Title:
Spoil Yourself
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
45.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Silver Pencil
Points:
45.0
Client:
ELECTRONIC ARTS
Title:
LIFE SIZE MESSI
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Silver Pencil
Points:
45.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Interactive Bronze Pencil
Points:
40.0
Client:
Uniqlo
Title:
UNIQLO HairDo
Category:
Websites / Footwear, Clothing and Accessories
Award:
2014 Interactive Bronze Pencil
Points:
40.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest - Virtual Reality
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Bronze Pencil
Points:
40.0
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Silver Pencil
Points:
30.0
Client:
3M
Title:
The Banner that Makes You Like Banners
Category:
Consumer - Advertising / Banners
Award:
2016 Interactive Silver Pencil
Points:
30.0
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Bronze Pencil
Points:
30.0
Client:
Google
Title:
The Web Is What You Make Of It
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Silver Pencil
Points:
30.0
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Silver Pencil
Points:
30.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Websites / Travel, Entertainment & Leisure
Award:
2014 Interactive Bronze Pencil
Points:
30.0
