The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
2023
Client
Title
Category
Award
Points
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Moving Image Craft
Points: 90.0
The Wish
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Best of Moving Image Craft
Points: 90.0
We're The Superhumans
Agency: 4creative / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 50.0
The Art Market (in Four Parts) - Auctions
Agency: Artsy / New York, NY Client: Artsy Category: Craft - Editing / Editing - Single
Points: 50.0
Michael Phelps
Agency: Droga5 / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Points: 50.0
Now or Never
Agency: FP7/CAI / cairo Client: Orange Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 50.0
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco Client: National Parks Service + Google Category: Craft - Innovation in Moving Image Craft / Visual
Points: 50.0
John Malkovich's Journey
Agency: JohnXHannes / New York Client: Squarespace Category: Craft - Cinematography / Single
Points: 50.0
Ostrich
Agency: Leo Burnett / Chicago Client: Samsung Category: Craft - Visual Effects / Single
Points: 50.0
Voiceless Women
Agency: No Sleep / Copenhagen Client: New Lives Category: Craft - Direction / Single
Points: 50.0
Hope
Agency: Sra Rushmore SA / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Points: 50.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 50.0
Drawn Closer
Agency: 180LA / Los Angeles Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Animation / Single
Points: 45.0
Whatever It Takes
Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Casting
Points: 45.0
It's a New World of Cocktails
Agency: Anomaly / New York Client: Crown Royal Category: Production Design
Points: 45.0
The Academic | Google Slides Experience
Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto Client: Casey House Category: Innovation in Moving Image Craft
Points: 45.0
Find Your Own Way
Agency: DENTSU INC. / Tokyo Client: Otsuka Pharmaceutical Co., Ltd. Category: Production Design
Points: 45.0
Life Needs Truth
Agency: Droga5 / New York Client: The New York Times Category: Editing / Single
Points: 45.0
New Iconic Kisses
Agency: GUT / Sao Paulo Client: Mercado Livre (Ebazar) Category: Casting
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago Client: Change the Ref Inc. Category: Writing / Series
Points: 45.0
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main Client: Samsung Electronics GmbH Category: Animation / Single
Points: 45.0
Can't Negotiate the Melting Point of Ice
Agency: NOMINT / London Client: WWF Category: Animation / Single
Points: 45.0
The Wish
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Cinematography / Single
Points: 45.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Use of Vertical Video
Points: 45.0
We Will Become Better
Agency: Voskhod Client: Russian LGBT Network Category: Direction / Single
Points: 45.0
The Match of Ages
Agency: We Believers / New York Client: Corona Category: Editing / Single
Points: 45.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland Client: Nike Category: Editing / Single
Points: 45.0
a word
Agency: Wieden+Kennedy / Portland Client: Wieden+Kennedy Category: Writing / Single
Points: 45.0
Courage is Beautiful
Agency: Ogilvy UK / London Client: Unilever / Dove Category: Casting
Points: 42.0
Upstream
Agency: Saatchi & Saatchi / El Segundo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
Points: 42.0
Fellini Forward
Agency: Wunderman Thompson Italy / Milan Client: Campari Group/Campari Red Diaries Category: Use of Technology
Points: 42.0
Boys Don't Cry
Agency: Bensimon Byrne / Toronto Client: White Ribbon Category: Craft - Writing / Single
Points: 30.0
Losing Friends
Agency: Bensimon Byrne / Toronto Client: Casey House Category: Craft - Writing / Single
Points: 30.0
BLINK TEST
Agency: J. Walter Thompson / INDIA Client: Jimmy Nelson Foundation Category: Craft - Use of Music / Original Music
Points: 30.0
BLINK TEST
Agency: J. Walter Thompson / INDIA Client: Jimmy Nelson Foundation Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 30.0
Why Can't Girls Code
Agency: McCann / New York Client: Girls Who Code Category: Craft - Writing / Writing - Single
Points: 30.0
PPAP LIVE @ YOUTUBE FANFEST
Agency: PARTY / TOKYO Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
Points: 30.0
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo Client: DOUBLE A Category: Craft - Innovation in Moving Image Craft / Visual
Points: 30.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Animation / Single
Points: 30.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Title Sequences
Points: 30.0
We're The Superhumans
Agency: 4Creative / London Client: Channel 4 / Rio Paralympics Category: Craft - Direction / Direction - Single
Points: 25.0
We're The Superhumans
Agency: 4creative / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 25.0
Chris Fonseca I Keep It Moving I Smirnoff Ice
Agency: 72andSunny / New York Client: Smirnoff Category: Craft - Sound Design / Sound Design - Single
Points: 25.0
Right on Tracks
Agency: 72andSunny / New York Client: General Mills, Inc. (Cheerios) Category: Craft - Use of Music / Original Music
Points: 25.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Moving Image Craft
Award:
2021 Moving Image Craft Best of Discipline Pencil
Points:
90.0
Client:
PENNY
Title:
The Wish
Category:
Best of Moving Image Craft
Award:
2022 Moving Image Craft Best of Discipline Pencil
Points:
90.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Artsy
Title:
The Art Market (in Four Parts) - Auctions
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
50.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
50.0
Client:
Orange
Title:
Now or Never
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
50.0
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Gold Pencil
Points:
50.0
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
50.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
New Lives
Title:
Voiceless Women
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
50.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Animation / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Casting
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Crown Royal
Title:
It's a New World of Cocktails
Category:
Production Design
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Innovation in Moving Image Craft
Award:
2020 Moving Image Craft Silver Pencil
Points:
45.0
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Find Your Own Way
Category:
Production Design
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
The New York Times
Title:
Life Needs Truth
Category:
Editing / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Zillow
Title:
The Journey
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Casting
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Writing / Series
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Animation / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
WWF
Title:
Can't Negotiate the Melting Point of Ice
Category:
Animation / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Diesel
Title:
Francesca
Category:
Casting
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
IKEA Canada
Title:
Our Little World
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
PENNY
Title:
The Wish
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Use of Vertical Video
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Direction / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Corona
Title:
The Match of Ages
Category:
Editing / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Editing / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Wieden+Kennedy
Title:
a word
Category:
Writing / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
WhatsApp
Title:
One
Category:
Editing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
42.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Award:
2021 Moving Image Craft Silver Pencil
Points:
42.0
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
42.0
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Use of Technology
Award:
2022 Moving Image Craft Silver Pencil
Points:
42.0
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Silver Pencil
Points:
30.0
Client:
Casey House
Title:
Losing Friends
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
30.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Silver Pencil
Points:
30.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Silver Pencil
Points:
30.0
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
30.0
Client:
Google Inc.
Title:
PPAP LIVE @ YOUTUBE FANFEST
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Bronze Pencil
Points:
30.0
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Silver Pencil
Points:
30.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Silver Pencil
Points:
30.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Title Sequences
Award:
2020 Moving Image Craft Silver Pencil
Points:
30.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Smirnoff
Title:
Chris Fonseca I Keep It Moving I Smirnoff Ice
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
General Mills, Inc. (Cheerios)
Title:
Right on Tracks
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
