The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Red
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Bookmark
Agency: BBDO / Bangkok
Client: The Post Publishing Public Co.,Ltd. Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Smallest turning circle
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Extra White Smile
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
The Power of Ascii Tissue Packs
Agency: Hakuhodo Kettle / TOKYO
Client: ASCII CORPORATION Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Poul Neilson Personal Training
Agency: Publicis toronto / toronto
Client: Poul Neilson Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Take Your Child to Work Day
Agency: Lowe New York / New York
Client: Lowe New York Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Mangos Holiday '06 Mixed Fruit Activity Book
Agency: Mangos / Malvern
Client: Mangos Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
organ donation
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Serviceplan Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Strong Hair
Agency: DDB International / Kuala Lumpur
Client: UNZA Category: Collateral / P.O.P. and In-Store - Campaign
Mc Enroe Style
Agency: DDB / Paris
Client: Nike France Category: Collateral / P.O.P. and In-Store - Campaign
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Moet Hennessy Diageo (China) Co. Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy Category: Collateral / P.O.P. and In-Store - Campaign
Christmas Promotion
Agency: Net#Work BBDO / Johannesburg
Client: Apple Category: Collateral / P.O.P. and In-Store - Campaign
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL Category: Collateral / P.O.P. and In-Store - Campaign
Globus "Crown Caps" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany Category: Collateral / P.O.P. and In-Store - Campaign
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Sara Lee Branded Apparel, Germany Category: Collateral / P.O.P. and In-Store - Campaign
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Collateral / P.O.P. and In-Store - Campaign
Hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Mapa Category: Collateral / P.O.P. and In-Store - Campaign
Glue
Agency: Team One / El Segundo
Client: Lava Bar Category: Collateral / P.O.P. and In-Store - Campaign
Refraction
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd Category: Collateral / Posters - Single
Le Doh
Agency: DDB Worldwide Pte Ltd / Singapore
Client: Hasbro Singapore Category: Collateral / Posters - Single
Hearses
Agency: Grey Worldwide: HK / Quarry Bay
Client: Kiwicare Category: Collateral / Posters - Single
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg
Client: Lego Category: Collateral / Posters - Single
Land Rover
Agency: Ogilvy & Mather Philippines / Makati City
Client: DHL Worldwide Express Phils. Category: Collateral / Posters - Single
Nikon - Battlefield
Agency: Ogilvy Singapore / Singapore
Client: Nikon Singapore Category: Collateral / Posters - Single
Shoes
Agency: Ogilvy & Mather / Toronto
Client: Mattel Canada - Hot Wheels Category: Collateral / Posters - Single
"Dirt Road"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: UMW Toyota Motor Category: Collateral / Posters - Single
Good eyesight is fundamental.
Agency: AlmapBBDO / São Paulo
Client: Art Foco Category: Collateral / P.O.P. and In-Store - Single
Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Collateral / P.O.P. and In-Store - Single
Geese POS Poster
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Backseat Driver's Manual
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Moth
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Balloon
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Ice
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07024A
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Blue
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07021A
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
INK
Category:
Collateral / Posters - Campaign
Annual ID:
07029A
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07025A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Fire Station
Category:
Collateral / Posters - Single
Annual ID:
07027A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Hangar
Category:
Collateral / Posters - Single
Annual ID:
07028A
Award:
2007 Advertising Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Red
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07022A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Annual ID:
07030A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07026A
Award:
2007 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07023A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
The Post Publishing Public Co.,Ltd.
Title:
Bookmark
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07281A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland
Title:
Smallest turning circle
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07282A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
Wrigley GmbH
Title:
Extra White Smile
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07283A
Award:
2007 Advertising Merit Award
Agency:
Hakuhodo Kettle / TOKYO
Client:
ASCII CORPORATION
Title:
The Power of Ascii Tissue Packs
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07284A
Award:
2007 Advertising Merit Award
Agency:
Publicis toronto / toronto
Client:
Poul Neilson
Title:
Poul Neilson Personal Training
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07285A
Award:
2007 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Lowe New York
Title:
Take Your Child to Work Day
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07286A
Award:
2007 Advertising Merit Award
Agency:
Mangos / Malvern
Client:
Mangos
Title:
Mangos Holiday '06 Mixed Fruit Activity Book
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07287A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Serviceplan
Title:
organ donation
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07288A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07289A
Award:
2007 Advertising Merit Award
Agency:
DDB International / Kuala Lumpur
Client:
UNZA
Title:
Strong Hair
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07242A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike France
Title:
Mc Enroe Style
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07243A
Award:
2007 Advertising Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Moet Hennessy Diageo (China) Co. Ltd.
Title:
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07244A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07245A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Apple
Title:
Christmas Promotion
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07246A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07247A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Globus Market Germany
Title:
Globus "Crown Caps" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07248A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07249A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07250A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Mapa
Title:
Hands campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07251A
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lava Bar
Title:
Glue
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07252A
Award:
2007 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Bookears
Title:
King
Category:
Collateral / Posters - Single
Annual ID:
07253A
Award:
2007 Advertising Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
Olympus (M) Sdn Bhd
Title:
Refraction
Category:
Collateral / Posters - Single
Annual ID:
07254A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
One Cube
Title:
Slouch
Category:
Collateral / Posters - Single
Annual ID:
07255A
Award:
2007 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Mini
Title:
Blur
Category:
Collateral / Posters - Single
Annual ID:
07256A
Award:
2007 Advertising Merit Award
Agency:
DDB Worldwide Pte Ltd / Singapore
Client:
Hasbro Singapore
Title:
Le Doh
Category:
Collateral / Posters - Single
Annual ID:
07257A
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Kiwicare
Title:
Hearses
Category:
Collateral / Posters - Single
Annual ID:
07258A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Lego
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Single
Annual ID:
07259A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Oh, The Shame
Category:
Collateral / Posters - Single
Annual ID:
07260A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Philippines / Makati City
Client:
DHL Worldwide Express Phils.
Title:
Land Rover
Category:
Collateral / Posters - Single
Annual ID:
07261A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nikon Singapore
Title:
Nikon - Battlefield
Category:
Collateral / Posters - Single
Annual ID:
07262A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Mattel Canada - Hot Wheels
Title:
Shoes
Category:
Collateral / Posters - Single
Annual ID:
07263A
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Orkin Pest Control
Title:
Glue
Category:
Collateral / Posters - Single
Annual ID:
07264A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
UMW Toyota Motor
Title:
"Dirt Road"
Category:
Collateral / Posters - Single
Annual ID:
07265A
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Art Foco
Title:
Good eyesight is fundamental.
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07226A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Double
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07228A
Award:
2007 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
Geese POS Poster
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07229A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Backseat Driver's Manual
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07230A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Moth
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07231A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Balloon
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07232A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Ice
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07233A
