The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Integrated Campaign
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Integrated Campaign
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Integrated Campaign
For Your Consideration
Agency: Saatchi & Saatchi / New York + Pickle Music / New York + Harbor Picture Company / New York + And/Or / New York
Client: Women in Film Category: Integrated Campaign
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client: Diesel Category: Integrated Campaign
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Integrated Campaign
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Integrated Campaign
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated Campaign
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Integrated Campaign
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Integrated Campaign
Award:
2021 Direct Marketing Gold Pencil
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Campaign
Annual ID:
OS_DM21_024G
Award:
2021 Direct Marketing Gold Pencil
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Integrated Campaign
Annual ID:
OS_DM21_025G
Award:
2021 Health, Wellness & Pharma Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Campaign
Annual ID:
OS_HW21_024S
Award:
2021 Direct Marketing Silver Pencil
Agency:
Saatchi & Saatchi / New York + Pickle Music / New York + Harbor Picture Company / New York + And/Or / New York
Client:
Women in Film
Title:
For Your Consideration
Category:
Integrated Campaign
Annual ID:
OS_DM21_026S
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Integrated Campaign
Annual ID:
OS_DM21_027B
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Essity Tena
Title:
Ageless
Category:
Integrated Campaign
Annual ID:
OS_HW21_074M
Award:
2021 Direct Marketing Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Campaign
Annual ID:
OS_DM21_099M
Award:
2021 Direct Marketing Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Integrated Campaign
Annual ID:
OS_DM21_100M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Campaign
Annual ID:
OS_DM21_101M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Integrated Campaign
Annual ID:
OS_DM21_102M