Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure

ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration

Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Mobile Applications / Services / Utilities

Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions

Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit

Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing

Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure

Hope.ly Agency: BBDO / New York Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners

Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods

Haruhi Hunting Agency: PARTY / Tokyo Client: SANKYO Category: Use of Technology / Augmented Experience

The Voice Donor Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community

Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Other Digital Solutions

Dumb Ways to Die: The Games Agency: McCann / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games

The Swedish Snow Rescuers Agency: Akestam Holst / Stockholm Client: Audi Category: Mobile Applications / Durable Goods

Photobomb Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179 Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods

Rip Curl Search GPS Agency: GPY&R Sydney / VML Australia Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing

Tweet Machine Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Mobile Applications / Consumer Goods

Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Use of Technology / Augmented Experience

Moogfest - Conductar Agency: Tool / Santa Monica + Odd Division / Los Angeles Client: Moogfest Category: Use of Technology / Augmented Experience

Google Made with Code Agency: Red & Co. / Portland Client: Google Category: Mobile Applications / Social Networks / Community

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration

Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Use of Technology / Product & Mobile Integration

ELO Teddy Bear Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Other Digital Solutions

Friend Compass Agency: McCann / London Client: Momondo Category: Mobile Applications / E-Commerce

Minute of Silence Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit

Build a GLA on Instagram Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App

GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games

Turning Flight Cancellations into Hotel Reservations Agency: 360i / New York Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing

Sat-JF14 Agency: LDC / São Paulo Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing

James Patterson Self-Destructing Book Agency: Mother New York / New York Client: James Patterson Category: Digital Publications / App-Based

Avoid Humans Agency: GSD&M / Austin Client: GSD&M Category: Mobile Applications / Self-Promotion

Watch_Dogs Live Agency: Publicis Canada / Montreal Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View Client: EA Sports / Google Category: Advertising on Mobile Devices / Banners

Nike Phenomenal Shot: A Google Art, Copy & Code Project Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View Client: Nike / Google Category: Advertising on Mobile Devices / Banners

PROTECTION AD Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Mobile Applications / Consumer Goods

The XC90 Experience in Volvo Reality Agency: R/GA / New York Client: Volvo Cars North America Category: Use of Technology / Augmented Experience

LGBTAvatars Agency: Geometry Global / Praha + Ogilvy & Mather / Praha Client: Prague Pride Category: Mobile Applications / Social Networks / Community

Friend Compass Agency: McCann / London Client: Momondo Category: Mobile Applications / Social Networks / Community

Nike SB 2.0 Agency: Mutual Mobile / Austin Client: Nike Category: Mobile Applications / Social Networks / Community

Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum Client: Google Category: Use of Technology / Product & Mobile Integration

TWEET TO EAT Agency: AMV BBDO / London Client: WALKERS Category: Use of Technology / Product & Mobile Integration

Project Learning Curve Agency: Eric Mower + Associates / Charlotte Client: Domtar Category: Use of Technology / Product & Mobile Integration

Samsung Smart Bike Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago Client: Samsung Electronics Italy Category: Use of Technology / Product & Mobile Integration

BABOLAT PLAY Agency: Ogilvy / Paris Client: BABOLAT Category: Use of Technology / Product & Mobile Integration

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Use of Technology / Product & Mobile Integration

Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Services / Utilities

Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Services / Utilities

The Universal Typeface Agency: DDB Group GmbH / Düsseldorf Client: BIC Category: Other Digital Solutions

FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions