The world addressed Agency: what3words / London Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile

Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration

Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods

The world addressed Agency: what3words / London Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile

Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: CSR - Use of Technology / Use of Technology

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community

Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce

Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality

Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites

The Day Shazam Went Deaf Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices

Search For Free Wifi Search For Missing Children Agency: TBWA / SHANGHAI Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices

Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure

Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Use of Technology / Use of Technology

'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites

Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration

Uber Food Drive Agency: Rethink + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto Client: Uber Category: CSR - Use of Technology / Use of Technology

LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality

Doritos Ketchup "The Hold Out" Agency: BBDO / Toronto Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games

Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites

The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods

The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure

Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration

Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration

LISNR Agency: R/GA / New York + LISNR / Cincinnati Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile

KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: CSR - Use of Technology / Use of Technology

Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community

Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Branded Games

Pay Per Love Agency: The Cyranos // McCann / Barcelona Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion

The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Applications & Sites / Applications & Sites

Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites

Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunsi Client: Samsung Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices

Heads up! Agency: Serviceplan / Munich + Plan.Net / Munich Client: AOK Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices

Instaclass Agency: (anónimo) / mexico Client: Interlingua Category: Consumer - Advertising on Mobile Devices / In-App

Rate My Roof Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Applications & Sites / Durable Goods

Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Durable Goods

Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Craft - App Design / App Design

I write in Arabic Agency: Leo Burnett / Amman Client: Samsung Levant Category: Craft - App Design / App Design

Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: Craft - App Design / App Design

Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners

Preloader Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners

Class of Classics Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure

Traffic Jams Agency: BBDO / New York Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure

Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure

The Emotional Trailer Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure

Pace Station Agency: R/GA / New York Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure

The War of 1996 Agency: Tool / Santa Monica Client: Twentieth Century Fox Category: Consumer - Applications & Sites / Media, Entertainment & Leisure

'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Use of Technology / Use of Technology

The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Use of Technology / Use of Technology

Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Use of Technology / Use of Technology

Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Non-Profit - Use of Technology / Use of Technology