The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Made By Google Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York Client: Google Category: Mobile Advertising
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology / Physical Product & Mobile Integration
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Utility
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Mobile
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Mobile
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Gaming
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Mobile Advertising
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Utility
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality
Sound Skills Agency: WCRS / London Client: The Royal Air Force Category: Craft / Music / Sound
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Mobile
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Websites
#BeFearless Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow Client: Samsung Electronics Category: Use of Technology / Physical Product & Mobile Integration
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Use of Technology
Parkinsounds Agency: Havas Life / São Paulo Client: Teva Neuroscience Category: Craft / Music / Sound
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Applications
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Mobile
Through the Dark Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Gaming
Oregon Weather Compass Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis Client: Travel Oregon Category: Websites
Unfairy Tales Agency: 180LA / Santa Monica + MediaMonks / Los Angeles Client: Unicef Category: Mobile Advertising
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Mobile Advertising
Haunted Door Agency: BIMM / Toronto Client: WD-40 Category: Mobile Advertising
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Mobile Advertising
Venmo Micro Hack Agency: Deutsch / New York Client: WATERisLIFE Category: Mobile Advertising
SONGS OF VIOLENCE Agency: FCB BRASIL / São Paulo Client: ESTADAO DIGITAL Category: Mobile Advertising
Don't Skip Your Prostate Agency: J. Walter Thompson / New York Client: Vice Media Category: Mobile Advertising
Eyes on Gigi Agency: KBS / New York + Serviceplan / Munich Client: BMW Category: Mobile Advertising
Can't Stop Agency: R/GA / New York Client: Samsung Category: Mobile Advertising
HELPMET Agency: BBDO / Bangkok Client: Thai Health Promotion Foundation Category: Use of Technology / Physical Product & Mobile Integration
BLIND CAP Agency: CHEIL WORLDWIDE / SPAIN Client: SAMSUNG Category: Use of Technology / Physical Product & Mobile Integration
Smile Lock Outlet Agency: DENTSU INC. / Tokyo Client: TOYOTA Category: Use of Technology / Physical Product & Mobile Integration
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Use of Technology / Physical Product & Mobile Integration
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Use of Technology / Physical Product & Mobile Integration
Galaxy Surfboard Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Samsung Category: Use of Technology / Physical Product & Mobile Integration
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology / Physical Product & Mobile Integration
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich Client: Ötztal Tourismus Category: Use of Technology / Physical Product & Mobile Integration
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Use of Technology / Physical Product & Mobile Integration

2017 Mobile Best of Discipline Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Mobile Advertising

OS_MO17007G

2017 Mobile Gold Pencil

Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York

Google

Made By Google

Mobile Advertising

OS_MO17006G

2017 Mobile Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Mobile Advertising

OS_MO17007G

2017 Mobile Gold Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Use of Technology / Physical Product & Mobile Integration

OS_MO17017G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology / Physical Product & Mobile Integration

OS_MO17018G

2017 Mobile Gold Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Utility

OS_MO17004G

2017 Mobile Gold Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Use of Technology

OS_MO17011G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_MO17012G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Mobile

OS_MO17028G

2017 Mobile Gold Pencil

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Innovation in Mobile

OS_MO17029G

2017 Mobile Gold Pencil

Framestore / New York + Framestore / London

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

OS_MO17022G

2017 Mobile Gold Pencil

R/GA / New York

Samsung

ANTIdiaRy

Gaming

OS_MO17009G

2017 Mobile Silver Pencil

BBDO / New York

Lowe's

In-a-Snap

Mobile Advertising

OS_MO17008S

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology / Physical Product & Mobile Integration

OS_MO17019S

2017 Mobile Silver Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Utility

OS_MO17005S

2017 Mobile Silver Pencil

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore

Singtel

Singtel Data ExStream

Use of Technology

OS_MO17013S

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology

OS_MO17014S

2017 Mobile Silver Pencil

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Craft / Dynamic Data Visualization

OS_MO17027S

2017 Mobile Silver Pencil

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Use of Technology / Augmented Reality

OS_MO17016S

2017 Mobile Silver Pencil

WCRS / London

The Royal Air Force

Sound Skills

Craft / Music / Sound

OS_MO17025S

2017 Mobile Silver Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Mobile

OS_MO17030S

2017 Mobile Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_MO17023S

2017 Mobile Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Websites

OS_MO17001S

2017 Mobile Bronze Pencil

Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow

Samsung Electronics

#BeFearless

Use of Technology / Physical Product & Mobile Integration

OS_MO17020B

2017 Mobile Bronze Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Use of Technology / Physical Product & Mobile Integration

OS_MO17021B

2017 Mobile Bronze Pencil

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Use of Technology

OS_MO17015B

2017 Mobile Bronze Pencil

Havas Life / São Paulo

Teva Neuroscience

Parkinsounds

Craft / Music / Sound

OS_MO17026B

2017 Mobile Bronze Pencil

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Applications

OS_MO17003B

2017 Mobile Bronze Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Innovation in Mobile

OS_MO17031B

2017 Mobile Bronze Pencil

R/GA / Sydney

Google

Through the Dark

Craft / Visual Effects / Animation

OS_MO17024B

2017 Mobile Bronze Pencil

Saatchi & Saatchi / London + BUF / Paris

Deutsche Telekom

Sea Hero Quest

Gaming

OS_MO17010B

2017 Mobile Bronze Pencil

Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis

Travel Oregon

Oregon Weather Compass

Websites

OS_MO17002B

2017 Mobile Merit Award

180LA / Santa Monica + MediaMonks / Los Angeles

Unicef

Unfairy Tales

Mobile Advertising

OS_MO17049M

2017 Mobile Merit Award

BETC / Paris

Addict Aide

Like my addiction

Mobile Advertising

OS_MO17050M

2017 Mobile Merit Award

BIMM / Toronto

WD-40

Haunted Door

Mobile Advertising

OS_MO17051M

2017 Mobile Merit Award

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Mobile Advertising

OS_MO17052M

2017 Mobile Merit Award

Deutsch / New York

WATERisLIFE

Venmo Micro Hack

Mobile Advertising

OS_MO17053M

2017 Mobile Merit Award

FCB BRASIL / São Paulo

ESTADAO DIGITAL

SONGS OF VIOLENCE

Mobile Advertising

OS_MO17054M

2017 Mobile Merit Award

J. Walter Thompson / New York

Vice Media

Don't Skip Your Prostate

Mobile Advertising

OS_MO17055M

2017 Mobile Merit Award

KBS / New York + Serviceplan / Munich

BMW

Eyes on Gigi

Mobile Advertising

OS_MO17056M

2017 Mobile Merit Award

R/GA / New York

Samsung

Can't Stop

Mobile Advertising

OS_MO17057M

2017 Mobile Merit Award

BBDO / Bangkok

Thai Health Promotion Foundation

HELPMET

Use of Technology / Physical Product & Mobile Integration

OS_MO17071M

2017 Mobile Merit Award

CHEIL WORLDWIDE / SPAIN

SAMSUNG

BLIND CAP

Use of Technology / Physical Product & Mobile Integration

OS_MO17072M

2017 Mobile Merit Award

DENTSU INC. / Tokyo

TOYOTA

Smile Lock Outlet

Use of Technology / Physical Product & Mobile Integration

OS_MO17073M

2017 Mobile Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Use of Technology / Physical Product & Mobile Integration

OS_MO17074M

2017 Mobile Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Use of Technology / Physical Product & Mobile Integration

OS_MO17075M

2017 Mobile Merit Award

Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo

Samsung

Galaxy Surfboard

Use of Technology / Physical Product & Mobile Integration

OS_MO17076M

2017 Mobile Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore

Singtel

Singtel Data ExStream

Use of Technology / Physical Product & Mobile Integration

OS_MO17077M

2017 Mobile Merit Award

Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich

Ötztal Tourismus

Save me – the ski pass that saves lives

Use of Technology / Physical Product & Mobile Integration

OS_MO17078M

2017 Mobile Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Use of Technology / Physical Product & Mobile Integration

OS_MO17079M