Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations

Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Events & Experiential

The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential

President of Playlists Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications

Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications

Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Reputation Management

Adios Amigo Agency: Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Media Relations

THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Media Relations

Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building

The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Public Relations

Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations

Analog Agency: MullenLowe / Boston Client: American Greetings Category: Brand Voice

Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Events & Experiential

Open House Agency: Grey Canada / Toronto Client: Salvation Army Category: Events & Experiential

Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications

FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Reputation Management

Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Media Relations

Shared Skin Initiative Agency: Shackleton / Barcelona Client: Almirall Category: Internal Communications

Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Community Building

REUNITING MEMORIES FROM 1947 Agency: Leo Burnett / Mumbai Client: OLX Category: Community Building

LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations

Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Integrated Campaign

Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign

Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Brand Voice

#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Brand Voice

Coverboy Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York Client: P&G / Coty Category: Brand Voice

The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Events & Experiential

THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Reputation Management

Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Media Relations

Premmie Proud Agency: BWM Dentsu / Sydney Client: BabyLove Category: Community Building

The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica Client: Tostitos Category: Integrated Campaign

You've Gotta Have a Team Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney Client: Football Federation of Australia Category: Brand Voice

Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Brand Voice

#DadDo Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Brand Voice

Photo Without Borders Agency: Leo Burnett Mexico / Mexico City Client: Corona Category: Brand Voice

The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Brand Voice

FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Brand Voice

Sign Their Yearbook Agency: Volt / Stockholm Client: New Yorkers Against Gun Violence Category: Brand Voice

Barbie Evolve the Doll Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Brand Voice

#MakeADogsBlackFriday Agency: Carmichael Lynch / Minneapolis Client: Subaru of America and REI Category: Events & Experiential

The Virgin America First Class Shoe Agency: Eleven, Inc. / San Francisco Client: Virgin America Airlines Category: Events & Experiential

#LeyDeMierda (#ShitLaw) Agency: GarnierBBDO / San José Client: Territorio de Zaguates Category: Events & Experiential

The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Events & Experiential

#Paintback Agency: HEIMAT / Berlin Client: Legacy Category: Events & Experiential

+MET PROJECT Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Events & Experiential

Blamé Agency: Juniper Park\TBWA / Toronto Client: YWCA Canada Category: Events & Experiential

BRAVE CUT Agency: MCCANN / BUCHAREST Client: FUNDATIA RENASTEREA Category: Events & Experiential

Toddlers Kill Agency: McCann / New York Client: The Brady Campaign Category: Events & Experiential

Analog Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential

Device Like No Other Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential